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국제회의 시장 분석을 통한 국제기구 유치 가능 분야 진단 연구
이태숙 ( Tae Sook Lee ),장태순 ( Tae Soon Jang ),민경익 ( Kyung Ick Min ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.2
The rate of establishment of the offices of international organizations in Korean cities is quite low, even when only compared to the rest of the Asian region; and far lower than such North American or European rates. Korea`s hosting of international organizations is less than that of “developing” countries such as Thailand or the Philippines, as well as of fellow “developed” countries like Japan and Singapore. Activities of the international organizations which have already been attracted to establish their offices in Korea seem insignificant, or some of them do not have any public profile at all. Therefore, their socio-economic or external impact is very weak. As a primary work to diagnose the international meeting market through investigating the activities of international organizations, this study analyzes the potentiality of the overall international meeting market. For objective analysis, we have utilized event information from K-MICE by the Korea Tourism Organization from 2010 to 2012 for the short-term perspective, and the prospective events to be held from 2013 to 2020 for the long-term perspective. The resulting analysis shows that there is high potentiality in attracting international organizations in the fields of information / telecommunications, tourism /transportation, climate /environment and banking /finance. There are two ways to host the offices of international organizations: newly establishing them or relocating existing ones. Neither of these options is easy to accomplish. Accordingly, it will be necessary and efficient to develop a strategy to attract international organizations within a specific region (such as Northeast Asia, or Asia & Pacific in macro-perspective). The results of this research can be utilized as preliminary data for attracting international organizations into Korea in the future, as well the significance it has as preliminary foundation-establishing academic research on this topic.
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