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김영태(Young Tea Kim),구도림(Do Rim Koo) 한국관광연구학회 2005 관광연구저널 Vol.19 No.2
In large foodservice companies, marketing staffs are developing various ideas to secure the competitive advantage in food service industry by building various marketing strategy for market related conditions. Also, they are trying to attempt market sharing to secure competitive advantage as event, promotion, and various discount policies, and to secure clients in various angles. This can be considered as strategic aspect to raise the brand assets of food service company. The research on brand recognition of existing hotel is being studied by treating already the elevation of room sales, but the research on brand recognition in foodservice industry is not being done properly as it has lots of shortcomings. I measured the recognition of each company using K-BPI developed by Korea Management Association Consulting, and examined the comparison ranking through point conversion. As the result, the 1st was Outback Steak, the 2nd was T.G.I Friday`s, the 3rd was Marche, the 4th was Vips and the 5th was Gran Piatto. I would like to make clear that this ranking does not show the ranking of brand recognition of each company. This research was done only with brand recognition on the bases on the survey that customer responded directly as initial recollection, unassisted recognition, and assisted recognition. On the other hand, by the ranking through average difference analysis according to attribute factor of the brand recognition, the 1st was Outback Steak, the 2nd was Vips, the 3rd was Marche, the 4th was T.G.I Fridays, and the 5th was Gran Piatto. I would like to examine brand recognition by analysing each company demographically with the attribute of brand recognition. To see the verification of hypothesis 1, it was approved as men in sex, 20~30s in age, college graduate(mainly university student) in academic background, and unmarried in marriage. From the result above, it seems to need to raise brand recognition as systemized strategy through securing clients in specific position through market segment in marketing strategy of foodservice company. Also in planning to open new shop in the future, it is required to build to its industrial location by building strategic and plan considering of favor factor. The result of verification analysis of hypothesis 2 shows that familiarity and favorable impression are significant factors in each company. Also when comparing the brand recognition attribute with average of overall companies, favorable impression has little bit low average value. So foodservice companies should try with all their might in this area. The analysis result of hypothesis 3 shows that favorable impression had lower average value than other factors. As favorable impression showed low average value in hypothesis 2, it was low among brand attributes. To put together hypothesis 1, 2 and 3, it can be seen that favorable impression is commonly important factor among brand recognition factors. Foodservice companies need to raise the brand recognition through market segment, and various marketing activities with interest in the factor of favorable impression.
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자기공명 탄성계수 영상법을 위한 진동기의 개발 및 기초실험
이태휘,서용선,김영태,이병일,우응제,Lee, Tae-Hwi,Suh, Yong-Seon,Kim, Young-Tea,Lee, Byung-Il,Woo, Eung-Je 대한의용생체공학회 2007 의공학회지 Vol.28 No.1
Elasticity is an important physical property of biological tissues. Differences in elasticity can help facilitate the diagnosis of tumors and their extent. Magnetic Resonance Elastography (MRE) tries to visualize images of tissue elasticity by externally applying shear stress on the surface of an imaging object. Applied shear stress induces internal displacements that can be measured from MR phase images. In order to conduct MRE imaging experiments, we need to first develop a vibrator. We found that there does not exist enough technical information to design the MRE vibrator. In this paper, we describe the theory, design and construction of an MRE vibrator. We report the performance of the developed vibrator using two different test methods. We found that the vibrator successfully induces enough internal displacements that can be imaged using an MRI scanner. We suggest future studies of numerous MRE imaging experiments using the vibrator.
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Halothane test에 의한 정상돈과 PSS돈의 검출
최양일,김영태 충북대학교 농업과학기술연구소 2001 農業科學硏究 Vol.18 No.-
This study was undertaken to detect porcine stress syndrome (PSS) pig by using halothane test. In the detecting PSS genotypes among 18 sows using the PCR-RFLP(Polymerase chain reaction-Restriction fragment length polymorphism) method, normal homozygous type(N/N) pigs or PSS heterozygous type (N/n) pigs were 89% or 11% among 18 sows, respectively. However, PSS homozygous type(n/n) pig was not detected. In the halothane test, PSS heterozygous type(N/n) pigs were halothane-positive and they showed very severe anesthesia and red-spotted skin compared to normal homozygous type(N/N) pigs. However, there was no difference in rectum temperature between 2 types of pigs. In the change of weight, there was no significant difference in live weight during 75 day feeding period between 2 types of pigs, even though PSS heterozygous type pigs had a little heavier live weight than normal homozygous type pigs.
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