http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Eye-tracking 연구: SPA 브랜드 확장에 대한 소비자 지각 과정
강정석 ( Jung Suk Kang ) 한국감성과학회 2015 감성과학 Vol.18 No.4
As SPA brands are growing in Korean apparel markets, they are extending their well-established brands into new markets (i.e., SPA brand extensions). To investigate psychological mechanism underlying SPA brand extensions, this study conceptually proposed such consumer information processing of SPA brand extensions as (1) perception of similarity between SPA brand extensions and their original brands and (2) evaluations on the SPA brand extensions (i.e., attitude and purchase intent). For hypothetical SPA brand extensions (high, moderate and low similarity conditions), perceived similarity was measured by using a eye-tracker and evaluations were assessed by using a self-reported questionnaire. The results reveal that the amount of external information searching for SPA brand extensions was larger in the following order: moderate, low and high similarity conditions. The depth of SPA brand information processing was also deeper in the same order. Evaluations on SPA brand extensions were higher in high and moderate similarity conditions than in low similarity condition. The findings suggest that the evaluations are affected by perceived similarity and the amount of cognitive efforts in processing SPA brand extensions.
광고 모델의 시선 효과: 모델의 사회적 특성 지각과 광고 효과성
강정석 ( Jung Suk Kang ) 한국감성과학회 2015 감성과학 Vol.18 No.1
An ad endorser’s gaze direction is a salient nonverbal cue that consumers use in responding to advertisements. The gaze direction influences consumers’ social perceptions (e.g., attractiveness, credibility) of the endorser and advertising effectiveness (e.g., advertising attitudes, brand attitudes). Especially, the cerebral emotional asymmetry hypothesis suggests that an ad endorser’s left-averted gaze can produce more positive social perceptions and advertising effectiveness than the right-averted gaze for right-handed consumers. This study examined the effects of three gaze directions (direct, left-averted and right-averted gaze directions) of unknown female ad endorser on Korean males’ advertising responses (attractiveness-, credibility- and ad-effectiveness-related responses), using online experimental method. The results indicated that the ad endorser’s direct gaze was more likely to increase both positive (correspondence bias) and negative (suspicion, deceptiveness) social perceptions of her than the right-averted gaze. The direct gaze also created more positive advertising effectiveness (advertising attitudes) than the right-averted gaze. However, the study failed to find consistent differences in responses between left-averted gaze and either direct or right-averted gaze.
청소년의 효과적인 흡연 예방 및 금연 활동 전략 개발에 관한 연구: 메타분석과 시장 세분화 기법의 적용
강정석 ( Kang Jung-suk ),임사라 ( Lim Sa-ra ) 전북대학교 사회과학연구소 2017 지역과 세계 Vol.41 No.1
The ultimate goal of this study is to develop smoking prevention and smoking cessation strategies for adolescents in the region that is at a high risk of harmful effects of adolescent smoking (A Providence). In the first study (Study 1), a meta-analysis was performed on 16 previous studies related to adolescent smoking. As a result, the psychological factor `self-efficacy` and social factor `friend`s smoking` had the greatest influence on adolescent smoking. Second study (Study 2) conducted a survey with 619 students that are enrolled in total 17 middle and high schools in A Province, which were randomly selected. Students` psychosocial factors that induce smoking, demographic characteristics, economic characteristics, perception and actual state of smoking, and assessment on the effectiveness of previous smoking prevention and smoking cessation activities were measured through the survey. Using the market segmentation technique after collecting data, the adolescent cigarette consumption groups in A Province were divided into total 4 segments (Middle self-efficacy/None has smoking friends, Low self-efficacy/Majority has smoking friends, High self-efficacy/Majority has smoking friends, Middle self-efficacy/ All have smoking friends) based on self-efficacy and friend`s smoking. The differences in various characteristics of each group were identified. In the last study (Study 3), F.G.I.`s were conducted with experts related to adolescents (e.g., counseling teachers) or smoking (e.g., planners for anti-smoking ads) to draw smoking prevention and smoking cessation strategies for each of the 4 segments obtained from Study 2. Lastly, the practical implications and limitations of the 3 studies described previously and research directions for future studies were discussed.
건강 위험 지각과 흡연자의 부정적 이미지가 흡연 관련 죄책감에 미치는 영향
박하연 ( Ha Yeon Park ),강정석 ( Jung Suk Kang ) 한국감성과학회 2015 감성과학 Vol.18 No.4
A majority of past studies have tried to investigate cigarette consumption in terms of smoker``s cognitive aspects. However, smokers may experience feelings of guilt as a negative emotion while satisfying hedonic and social motive via cigarette consumption. Particularly, feelings of guilt associated with smoking may be induced when smokers`` cigarette consumption contradicts their ideal self-concept or social self-concept. The research thus studied smoker``s psychological mechanism, focusing on feelings of guilt associated with cigarette consumption. The results indicated that as smokers perceived physical harm associated with their cigarette consumption more than hedonic benefits from the cigarette consumption, they were more likely to experience feelings of guilt related to themselves and others. As smokers perceived social images of smoker as more negative, they were more likely to experience feelings of guilt related to others. Lastly, smokers`` experiencing feelings of guilt related to themselves and others had a positive effect on smoking cessation intent. The research findings suggest that the anti-smoking campaign inducing guilt related to smokers`` themselves (e.g., raising the price of cigarettes) and others (e.g., anti-smoking ads displaying physical damage of secondhand smoke on family members) can increase smokers`` cessation intent.
최형식(Hyeung-Sik Choi),조종래(Jong-Rae Jo),우명만(Myoung-Man Woo),서정민(Jung-Min Seo),주영도(Young-Do Ju),강정석(Jung-Suk Kang) 한국해양공학회 2013 韓國海洋工學會誌 Vol.27 No.2
This paper deals with the design method for a small waterproof 4?axis robot arm. An extensive analysis was performed on the torque applied to the robot joint as a result of the payload, as well as the design of the joint actuator capacity. In addition, a study was undertaken on the design of a waterproof joint actuator that works at depths greater than 10 m and the wiring design for a small waterproof connector to avoid obstructing the robot motion. Finally, a finite element method simulation was carried out to analyze the strength of the designed robot arm link, and its stability was verified through a simulation test.
단조공정 트리밍작업 자동화를 위한 병진관절을 갖는 7축 다관절 로봇의 최적 작업경로제어에 관한 연구
김민성(Min-Seong Kim),최민혁(Min-Hyuk Choi),배호영(Ho-Young Bae),임오득(Oh-Deuk Im),강정석(Jung-Suk Kang),한성현(Sung-Hyun Han) 한국산업융합학회 2018 한국산업융합학회 논문집 Vol.21 No.2
This study propose a new approach to control the optimal working path of vertical type articulated robot with translation joint for trimming working process automation in forging manufacturing process. The basic structure of the proposed robotic joints controller consists of a Proportional-Intergral controller and a Proportional-Derivative controller in parallel. The proposed control scheme takes advantage of the properties of the fuzzy PID controllers. The proposed method is suitable to control of the trajectory and path control in cartesian space for vertical type articulated robot manipulator. The results illustrates that the proposed fuzzy computed torque controller is more stable and robust than the conventional computed torque controller. The reliability is varified by simulation test for vertical type s articulated robot with seven joints including one trqanslation joint.
Symbolic Imagery in Women in Love
姜正錫 朝鮮大學校 師範大學 1975 師大論文集 Vol.6 No.-
Lawrence의 소설은 자신의 생활경험을 기록한 자서전적인 것과, 욕망충족 및 사색상의 모험수단으로 씌어진 것으로 구분될 수 있을 것이다. 환언하면 그의 작품에 일관하는 주제인 사랑과 성의 문제는 어떤 때는 현실적 경험에 입각한 symbolic art로 나타났고 때로는 그가 그렇게 되었으면 하는 하나의 꿈. 혹은 理想의 세계로 표현되었다. Sons and Loves를 위시한 초기작품이 전자에 속하고 The Rainbow와 Women in Love를 비롯한 이 후의 작품이 후자에 속 할 것이다.
空氣中 正極性 Spark Channel의 磁氣場에 의한 影響
吳喆漢,尹文洙,姜禎錫 慶北大學校 産業開發硏究所 1978 硏究報告 Vol.6 No.-
The influences of magnetic field on the positive spark channel of point-to-rod gap under steady potentials in air were studied by means of two cameras and an oscilloscope. The direction of magnetic field was perpendicular to the gap axis, and the magnetic field strength ranging from 0 to 6.6kG was applied. The positive spark channel was deflected in the direction of the Lorentz force. Therefore, it was confirmed that the positive streamer model, which says the streamer is progressing with positive space charge on its tip, is reasonable. The first step length of the spark channel was increased as the magnetic field strength was increased, but it was abruptly decreased at about 4kG. Then, it showed constant above 5kG. However, it first step deflection length was increased at about 3kG. But it was decreased from 3kG to 4kG. It was unchanged above 5kG.