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Jung-Woo Lee,Joseph Maguire 한국체육학회 2009 International journal of human movement science Vol.3 No.1
This paper investigates media discourse of Korean nationalism in the newspapercoverage of the 2004 Athens Olympic Games. Essentially, this paper focuses on issues around the reunification of North and South Korea, namely unitary Korean nationalism in sport. The two Koreas arguably maintained the most amicable relation in the mid 2000s, and the South Korean newspaper coverage of the Games reflected this political circumstance. In this respect, the current paper examines photographic images and accompanied texts of the North Korean Olympic team published in South Korean newspapers. The research shows that the newspapers mostly featured the communist Korean teampositively, and few negative portrayals of it were found. Hence, the mood of reconciliation between North and South Korea, which isthe central element of unitary Korean nationalism, can clearly be seen the newspaper representation of the North Korean athletes. Therefore, it concludes that a mediated sport plays a significant role in forging a communal identity of the entire Korean people when the two Koreas were in a good mood.