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Impact of News Content on Ratings and Advertising Revenue: A Case of YTN News Channel
( Hae-gin Youm ),( Boa Son ) 서암순창장학회 2016 Journal of Marketing Thought Vol.2 No.4
This study is to identify what impact the news contents has on the viewing ratings and what changes they this con-tent has brought to advertising revenue based on the computerized records from the Press Information System to YSYS-s on the basis of which YTN as a specialized news channels produce and maintain the news contents which is the core products. It was a difficult situation for data collection proved difficult due to having overlooked the statis-tical functions with the introduction of the Press Information System. Especially, it had been operated in integration without boundaries of classifications when organizing the Newsflash with only one issue for a long period of time when a large event or accident occurred. Due to the limitations, the study could not analyze what impacts the News-flashes haves on the viewing ratings and advertising revenue, due to data separation problems. The issues are obliged to be excluded from the survey scope.