RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      검색결과 좁혀 보기

      선택해제

      오늘 본 자료

      • 오늘 본 자료가 없습니다.
      더보기
      • 무료
      • 기관 내 무료
      • 유료
      • KCI등재후보

        Impact of News Content on Ratings and Advertising Revenue: A Case of YTN News Channel

        ( Hae-gin Youm ),( Boa Son ) 서암순창장학회 2016 Journal of Marketing Thought Vol.2 No.4

        This study is to identify what impact the news contents has on the viewing ratings and what changes they this con-tent has brought to advertising revenue based on the computerized records from the Press Information System to YSYS-s on the basis of which YTN as a specialized news channels produce and maintain the news contents which is the core products. It was a difficult situation for data collection proved difficult due to having overlooked the statis-tical functions with the introduction of the Press Information System. Especially, it had been operated in integration without boundaries of classifications when organizing the Newsflash with only one issue for a long period of time when a large event or accident occurred. Due to the limitations, the study could not analyze what impacts the News-flashes haves on the viewing ratings and advertising revenue, due to data separation problems. The issues are obliged to be excluded from the survey scope.

      연관 검색어 추천

      이 검색어로 많이 본 자료

      활용도 높은 자료

      해외이동버튼