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Alfadda, Bashir University of Maryland University College 2010 해외박사(DDOD)
The primary purpose of this study is to propose and explore a theoretical framework linking the construct of Institutional Renewal and Adaptation (IRA) to the firm's ability to build and sustain its competitive advantage, which determines its ability to generate returns on capital for its shareholders and increase long-term value. The proposed framework builds upon the sources of competitive advantage foundations established by the prevailing theories on the subject, including the resource-based view, the market-based view, institutional theory, the dynamic capabilities framework, and the eclectic paradigm. The framework underscores the important roles a firm's resources, capabilities, market-based strategies, and institutional context play as key contributors to competitive advantage. The study argues that IRA is a mechanism that effectively fosters institutional learning, development, and sustainability. Relevant practices include innovation; organizational learning and competence-building; firms' management, organizational, and strategy development; flexibility of cultural values; global aptness and cultural intelligence; and a keen sense to detect shifts in markets and business environments. The current study also links IRA to sustainable competitive advantages using the Competitive Advantage Index (CAI), an operational metric defined and developed by the author, specifically for this purpose. Finally, this study seeks to contribute to the theoretical work that is needed to help understand how firms achieve and sustain above-average market returns as well as what would cause these returns to dissipate over time. The ultimate goal of the study is to advance the knowledge of how to build a better theory of firm performance and to expand knowledge related to the possible sources of sustainable competitive advantage. Keywords: Sustainable Competitive Advantage (SCA); Institutional Renewal and Adaptation (IRA); Competitive Advantage Index (CAI); High Performance/Competitive Advantage Enablers.