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RISS 인기검색어
- 검색키워드
- 저자 : 천정락 (검색결과 3 건)
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천정락 대구가톨릭대학교 음악대학원 2015 국내석사
The concept of this study is a connection between the subjects ‘Humans and the City’ and ‘Culture and the City’. Before entering into the cultural district related to the culture, I’d like to throw two important questions about it. First, what is the motive that forms the cities? Second, why do humans try to build and activate the cities? Maybe the answer is originated from an instinct for survival and a satisfaction of needs that humans have. According to Maslow’s hierarchy of needs, the highest stage of human needs is the ‘Self-Actualization’. This ‘Self-Actualization Need’ gathered together and eventually formed the cities which have been evolved and developed by the civilization and other environmental influences. That is, the civilization made the cities develop, and then the development of the cities was linked to the change of the paradigm named ‘Cultural City’. This change again tends to reveal itself with the shape of the competition among the cities. In other words, it is the desire of humans that created the cities, and another desire of humans that tried to extend the cities and meet the needs was the competitiveness and differentiation of the cities. This is the city branding, we call today. It means you meet your need of ‘Self-Acutalization’ through building pleasant, preferable places to live and forming the best cities. The culture & art-related contents such as cultural district or cultural street work as some important factors of the urban regeneration projects. The mechanism that the city branding, the competitiveness of the city, is created in the middle of this process, is usually mentioned at this stage. So, this study will look into the process and relation in which those culture & art-related contents are used in the city branding strategies, through a literature review on the precedent studies. Also, the similarities, problems and improvement will be studied along with the domestic and overseas cases. With regard to the urban regeneration via cultural district, and the city marketing via urban regeneration, the success factors of the cities that successfully implemented the city branding will be reviewed with their similarities and failure factors. I think this will eventually contribute to an effective and creative city branding. First, as a theoretical approach, a literature review of the origin, change, definition, necessity and assignment of the city branding will be conducted with a research on the definition, character and background related to the cultural district. And regarding the city branding via cultural district, the broad sense of meaning of creative city, urban regeneration and cultural city will be mentioned. Current issues of domestic and overseas cultural districts, and the similarities of successful city branding based on cultural factors will be studied along with the causes of the failure cases. Urban regeneration was a form of urban redevelopment, and it focused on physical environment improvement in its early stage. Later, its concept surpassed the previous one, and again its paradigm related to culture and art changed. As a result of this change, an extended concept of the creative city has been established and developed as the core of the city branding. So, this urban regeneration which was originated from the factors of the cultural districts(which also can be considered the contents of culture and art), can be thought to take a strategically important part of the city marketing. The 21st century is the time of information, the time of brand, and the time of limitless competition. Leaving the countries behind, the trend of global competition is changing into that among the cities. The trend among the cities is focusing on the issues related to the city branding such as urban regeneration, urban planning, creative city and urban design. The issues related to the city branding and mentioned in precedent studies, will first include cultural district, urban regeneration, creative city and cultural city. These are the fundamental factors of the city marketing and the concept of the city branding. There can be many strategies to do the city branding, however, based on the contents mentioned in the precedent studies and the similarities from the success cases, its key word is certainly the ‘culture and art’. So, this study focused on the ‘cultural district’ which is a complex, cultural concept as a factor of the city branding. The paradigm of the cities faces a change because of the environmental changes, and the culture and art have been firmly established as the core factor. The meaning of ‘City Marketing’ can be interpreted to that of ‘City Branding’. The brand of the cities should be recognized and the value as the brand should also be highlighted. In the city marketing related to the city branding, the ‘culture and art’ were the common factors among the cities who had succeeded in the urban regeneration, creative city and city branding. Leaving the era of indiscriminate development behind, the paradigm of modern cities has already been changed. As the key word of this study has been described ‘culture and art’, the identity of the city was the culture, and the core factor which was leading us to the creative city with it, was the environment and design. Rather than growing the cities with temporary events or tourism business, the cultural contents of the cities should be maintained and developed with creativity and sustainability. Continuous development of cultural contents or appointment of specialized places makes the creative cities, and has become the essential factors of the city branding. The city branding needs something more than creativity and culture. Maybe the attendance of the citizens and governance would be that something. The branding of specialized and differentiated cities can be made when such factors get blended organizationally and the places like cultural districts or cultural streets where the citizens fully enjoy their lives through the effective use of cultural spots, get formed. This successful city branding eventually meets the highest need of a human named ‘Self-Actualization’, and by extension, it becomes the competitiveness of the city and the country.
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