국내⋅외 뷰티 애플리케이션(Application) 기능분석을 통한 메타버스(Metaverse) 디지털 플랫폼(Digital Platform) 적용에 관한 연구

남세미 광주대학교 대학원 2022 국내박사

With the emergence of the MZ generation in recent years and the expansion of the e-commerce market along with communication using digital technology in various fields of society, many online digital platforms are appearing. In addition, based on the convergence of ICT, with the prevalent use of AI technology that can provide customized services using service data such as mobile, big data, and Internet of Things(IoT), the digital platform market is developing rapidly and the technological level of artificial intelligence and virtual reality are raising to a higher one. Many beauty-related applications have also been developed in the beauty industry, which has developed with the pursuit of the desire for beauty thus to groom oneself as a driving force. DIOR expanded its presence into Zepeto, the largest metaverse in Asia, for the first time by requesting collaborations while providing limited sketches of a total of nine makeup sets designed for Zepeto by Peter Philips who is DIOR's Makeup Creative and Image Director. The purpose of this study was, therefore, to examine the current status of makeup applications, identify the user's preferred functions through function classification, and suggest a method to apply those functions to the metaverse. For the purpose, the concept, characteristics, and current status of the digital platform were analyzed with a focus on the previous studies, reports, internet news articles, domestic, foreign books, and the Google Play Store, which allows us to identify the number and status of downloads and current status of applications. The status of beauty applications downloaded more than 500,000 times from Oct. 11 to Nov. 3, 2020 was investigated and, among which, the functions of makeup applications that were downloaded more than 100 million times were analyzed. The preference survey was performed in a total of 400 women composed of each 100 ones in their 10s, 20s, 30s, and 40s living in Gwangju Metropolitan City, from Jan. 3 to Apr. 13, 2022. A method of applying the functions provided in the makeup application to the metaverse avatar was proposed based on the frequency analysis and preference survey results, and the results are as follows. First, the concept and characteristics of the digital platform were investigated, and the current status and use cases of the digital platform were identified. The types of digital platforms are largely classified into location-based services, information providing services, commerce services, social network services, interaction services, and convergence services. The location-based service is based on GPS and the most representative application field is a route finding service, and the information providing service, the best example of which is portal site, is a service that provides various information to satisfy the needs of the users. The commerce services enable online product purchases through mobile devices, and social network service users form relationships with unspecified people and share interests, activities, and expertise with them. The interaction service is one in the form of a simulation combined with virtual information, and a convergence service combines two or more types, in which, users, after virtual experience, may purchase products, check the location of nearby stores, and even make a reservation. Second, the functions of four representative makeup applications downloaded over 100 million were analyzed. The four makeup applications downloaded more than 100 million times through the Google Play Store were BeautyPlus (BP), Sweet Snap (SS), YouCam perfect (YCM), and YouCam Makeup (YCP). The provided functions differed depending on the application. The photo retouching functions were classified into 36 categories including eyeliner, eyelashes, mascara, dark circles, eye shape, eyebrow shape, lens, under eye fat, eyes color, double eyelid, red eye, nose shape, lip art, lipstick, lip shape, smile, lip wrinkles, teeth whitening, teeth braces, contouring, redness, texture correction, foundation, blusher, shading, highlighter, face painting, oil removal, bags under eye, body adjustment, hair, and theme makeup. It was found that YCM provides 30 functions, YCP 14 functions, BP 21 functions, and SS 10 functions. Photo editing functions were classified into nine categories including animation, filter, sticker, adjustment, brush, photo size, frame, remover, and text. It was found that YCM provides three functions, YCP eight functions, BP six functions, and SS three functions. Compared to YCM, YCP, and BP applications, which mainly provide photo retouching and editing functions, the most remarkable feature of SS is that it minimizes post-shooting correction by providing functions that can be applied before taking a photo, though the provided functions were not enough to perform fine-tuning. Third, the preferences of makeup application users by age groups were analyzed. In users in their 10s, YCM's eyelashes, eye shadow, eye shape, under eye fat, double eyelid, red eye, nose shape, contour, texture correction, foundation, blusher, shading, oil removal, and body adjustment functions, YCP's eyebrow shape and lens functions, and BP's filter and sticker functions were found to be the most preferred. In users in their 20s, YCM's eye shape, lens, under eye fat, double eyelid, red eye, nose shape, lip shape, smile, texture correction, foundation, blusher, shading, oil removal, body adjustment, animation, adjustment, brush, frame, and text functions and BP's eyelash, eye shadow, eyebrow shape, lipstick, teeth whitening, dark circles, filter, and sticker functions were found to be the most preferred. In users in their 30s, YCM's eyelashes, eye shadow, eye shape, eyebrow shape, double eyelid, red eye, nose shape, lipstick, lip shape, smile, teeth whitening, contour, texture correction, foundation, blusher, shading, oil removal, body adjustment, animation, adjustment , and brush functions, YCP’s under-eye fat function, BP’s dark circles and filter functions, and SS’s sticker functions were found to be the most preferred. In users in their 40s, YCM's eyebrow, eye shadow, eye shape, eyebrow shape, under eye fat, double eyelid, red eye, nose shape, lipstick, lip shape, smile, teeth whitening, contour, texture correction, foundation, blusher, shading, oil removal, dark circle, Body adjustment, animation, adjustment, brush, frame, and text functions and BP's lens, filter, and sticker functions were found to be the most preferred. Fourth, a makeup manual, based on the function preference survey, applicable to the metaverse was proposed. For the eye functions, it was proposed that the length and thickness of the eyeliner, the tail direction, the length and thickness of the eyelashes, and the thickness of eyebrow could be adjusted and that the eye shadow could be applied with color for each of the three patterns. For the lip functions, lip art function that allows the application of pattern to the lips and a lipstick function that allows the choice between shining and no-shining. For the skin functions, It was proposed to provide the functions by categorizing them into shading, highlighter, and contouring. For the theme makeup and face painting functions, the classification by theme for the convenience of users was proposed. In case of face painting, the functions to adjust the size and position has been proposed. For the body-related functions, body adjustment function that allows the body to be shortened or lengthened have been proposed. For the photo-editing functions, it was proposed to add a resizing function to the animation, filter, and sticker functions, and to add brightness, resolution, contrast, and saturation to the adjustable items. For the brush functions, the addition of color was proposed. For the photo size and frame functions, the function to add photo and picture was proposed. For the text function, the addition to allow change of size, font, and color of text was proposed. This study contributed to this field by proposing the makeup function applied to the metaverse for the first time in the beauty field, and the results of this study are expected to be used as important basic data in the current environment in which the importance of digital platforms is increasingly emphasized.

레이스 소재를 이용한 웨딩 젤네일 디자인 개발

남세미 광주여자대학교 2019 국내석사

국문초록 레이스 소재를 이용한 웨딩 젤네일 디자인 개발 빠른 성장을 보이고 있는 네일아트 현장에서는 지속적으로 다양한 젤 네일아트 디자인 개발에 힘을 쓰고 있으며 네일아트로 토탈 코디네이션의 마지막 장식요소로 활용하는 추세이다. 이에 본 논문에서는 토탈 코디네이션 중에서 웨딩에 관련하여 신부의 개성과 아름다움을 높일 수 있도록 웨딩드레스의 5가지 이미지와 5가지의 레이스 소재를 선정하여 젤네일아트 디자인을 개발하여 제시 하였다. 그 결과 첫째, 로맨틱 이미지는 여성스럽고 귀엽고 사랑스러운 이미지로 대표적인 색상인 핑크색을 적용하여 핑크색상의 그라데이션 기법을 바탕으로 핸드페인팅과 엠보 젤, 스톤을 사용하여 적용하여 제작 하였으며 사랑스럽고 우아한 이미지로 표현 할 수 있었다. 둘째, 모던 이미지의 웨딩드레스는 단아함과 현대적이고 지적인 표현하는 이미지로 웨딩드레스에 장식이 많이 사용되지 않으며 무채색과 블루색상을 주조색으로 속이 비치는 무늬가 특징인 임브로이더리 레이스를 활용하였으며 프렌치기법과 오브제, 스톤을 사용하여 깔끔하면서도 신부의 개성을 표현 할 수 있는 네일 아트 디자인의 작품을 제시하였다. 셋째, 엘레강스 웨딩드레스의 이미지는 우아하고 귀품 있는 이미지로 퍼플색상과 펄을 사용하고 섬세하고 우아한 느낌이 특징인 리버 레이스와 띠의 가장자리를 직조하는데 있어 물결무늬, 톱니무늬, 직선 등 다양한 형태의 토션 레이스를 적용하여 핸드페인팅과 프렌치기법과 스톤, 광채파우더를 사용하여 성숙함과 신비스러움이 표현하여 더욱 특별한 느낌의 네일아트 디자인이 표현되었다. 넷째, 패턴의 문양이 다양하고 기하학적인 웨딩드레스가 클래식 이미지로 고전적인 느낌의 웨딩드레스로 대표적인 네이비 색상을 주조색으로 제작되었다. 윤곽이 크고 확실한 무늬가 특징인 케미컬 레이스를 활용하여 스톤과 엠보 젤을 사용하여 네일아트를 함으로써 고풍스러움을 더 욱 살릴 수 있는 네일아트를 제시 하였다. 다섯째, 내추럴한 이미지는 자연스럽고 친근함을 표현하는 이미지로 여러 가닥의 실의 꼬임을 주면서 엮어 풍부한 표현이 가능한 리버 레이스를 활용하였으며 웨딩드레스의 레이스 문양을 모티브로 자연의 느낌을 표현하기 위해 꽃문양의 레이스 천을 사용하여 오브제 형태로 작품을 표현하였고 프렌치기법과 스톤으로 포인트를 주어 편안하면서도 활동적인 느낌의 네일아트가 완성되었다. 따라서 본 연구를 통해 웨딩드레스 이미지에 따라 레이스 천을 접목함으로써 다양한 젤 네일아트 디자인의 활용성을 알 수 있었으며 네일아트 소재의 영역을 넓혀 네일 현장에서 웨딩관련 소비자들의 욕구에 충족시킬 수 있는 네일 디자인 개발의 가능성을 확인 할 수 있었다.