가족단위 축제참가자들의 축제참가과정에서 의사결정자의 역할 분석 = Study of the role of decision makers among family members in the process of participating in a local festival

다국어 초록 (Multilingual Abstract)

This study investigated who a primary decision maker or actual performer is in the process of festival participation. The process of participation in a local festival can be divided into five stages: decision making stage of before departure to the festival venue, in the middle of trip to the festival place, at the festival place, during coming back home from the festival, and after arrival at home. Moreover, type of family was considered an important component in this study in explaining the role of a primary decision maker or actual performer. Thus, the family type was categorized by a group of family with children and a group of family without children.
Data for this study were collected through an on-site self-administered survey process. The sample used for this study consisted of festival goers who participated in the '2005 Gyenongju Korean Traditional Drink ＆ Rice Cake Festival' with or without children. Questionnaires were distributed over the entire festival period of March 26 through 31, 2005. A total of 700 questionnaires were distributed to the participants in the festival during the festival period, and a total of 548 usable responses were collected for further data analysis steps. A total of 152 unusable questionnaires were ruled out because incomplete questionnaires.
Descriptive statistics of frequency analysis showed the general questions of both families with and without children. A repeated measure of the general linear model (GLM) was selected to analyze differences of responses of decision makers or performers.
The results of this study can be summarized as follows. First, the husbands of family with children played a role as a decision maker regarding the judgment about time; for example, departure time from home, break time, leaving time from the destination, and arriving time. Also, results of the study revealed that the husbands from family with children
showed a higher level of involvement with decision of types of accommodation.
Second, wives of family with children were involved in budgeting- and planning-related decision making.
Lastly, the results of differences in both cases of family with and without children were found. Husbands showed a tendency of being involved with car maintenance and payment for gasoline bill at the gas station. Wives indicated a high level of roles in suggestion to attend certain festivals, and they are also committed to decision related to meals. Furthermore, wives showed the buying power on souvenir-related purchasing, Thus, they indicated an influence of what to buy or not to buy and what limitation to buy. Wives revealed progressively enjoying the festival itself and they engage into finalizing the journey.
The contribution of this study was to explore an influential decision making in the festival participation. The study aims to find out who plays more in part out roles during the family festival participation process and thus the process was divided into the five stages and family types were considered. The other contribution would be to make an endeavor that exercised twice preliminary examinations and a pre-test to increase reliability and validity of questionnaire items.
One of weaknesses of this study was the fact that festival participants were not drawn from various types of festivals, The results of this study may not be generalized in other cases. Thus, more efforts should be made in considering children's age level. It means that future study should consider a role of children in festival participation decision making process. Although this kind of treatment has made in the family lifestyle research, this study did not cover this area. This study conducted on-site, and so there could be obstacles to answer questions that were related to during coming back from the venue and after arriving home from the festival. A future study should consider these matters to overcome possible problems.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 목적 = 6
• 제3절 연구의 방법 및 범위 = 7
• 1. 연구의 방법 = 7
• 2. 연구의 범위 = 8
• 제2장 이론적 배경 = 9
• 제1절 관광의사결정의 정의와 특징 및 관광자 행동요인 = 9
• 1. 관광의사결정의 정의 = 9
• 2. 관광의사결정의 특징 = 10
• 3. 관광자 행동요인 = 16
• 제2절 가족의 본질과 구조 및 가족관광의사결정과정 = 20
• 1. 가족의 본질과 구조 = 20
• 2. 가족관광의사결정의 정의 = 21
• 3. 가족관광의사결정과정 = 24
• 제3절 가족구성원의 역할구조와 상호영향력관계 및 가족특성에 따른 영향력 관계 = 32
• 1. 가족구성원의 역할구조 = 32
• 2. 가족구성원의 상호영향력 관계 = 38
• 3. 가족특성에 따른 영향력 관계 = 40
• 제4절 축제참가자의 축제관련 의사결정 = 43
• 제5절 선행연구 요약 = 48
• 제3장 연구방법의 설계 = 56
• 제1절 연구모형의 설계와 가설의 설정 = 56
• 1. 연구모형의 설계 = 56
• 2. 가설의 설정 = 57
• 제2절 연구방법의 설계 = 58
• 1. 측정항목개발 = 58
• 2. 설문지의 구성 = 60
• 3. 분석방법 = 61
• 4. 자료수집 = 64
• 제4장 자료분석 및 분석결과 해석 = 67
• 제1절 자료분석 = 67
• 1. 응답자의 인구통계적 분석 = 67
• 2. 가족단위 축제참가자들의 의사결정단계별 차이측정 = 72
• 3. 축제에 자녀를 동반한 참가자와 축제에 자녀를 동반하지 않은 참가자들 사이에 가족단위 축제참가 의사결정자간의 차이검증 = 98
• 제2절 분석결과 해석 = 108
• 1. 자녀를 동반한 가족단위 측제참가자의 가족 구성원별 의사결정사항 및 실제행동에 대한 차이해석 = 108
• 2. 자녀를 동반하지 않은 가족단위 축제참가자의 가족 구성원별 의사결정사항 및 실제행동에 대한 차이해석 = 117
• 제5장 결론 = 123
• 제1절 연구의 요약 = 123
• 제2절 연구의 시사점 및 공헌도 = 128
• 제3절 연구의 한계점 및 향후 연구방향 = 132
• 참고문헌 = 133
• ABSTRACT = 158