외식업체 선택요인에 관한 연구 : 가족외식을 중심으로 = (A) Study on Factors Influencing Restaurant Selection : Focused on family dining-out

다국어 초록 (Multilingual Abstract)

The domestic food service industry has been rapidly growing thanks to the rise of income level resulting from the growth of national economy, the increase of leisure time, the improvement of life quality, the increase of dual-income couples, the increase of single households, the transition of consumption patterns, the decrease of working hours, increasing interest in healthy food and the change of value system. Recently families become the main customers of the food service industry and family-centered lifestyle has been settled, an increasing number of restaurants are targeting families as their main customers. Therefore, it is necessary for restaurants to analyze the demands and desires of family dining-out customers and how they will change in the future.
Thus the present study purposed to examine factors affecting restauran selection behaviors, focused on the concept and characteristics of food service industry, the process of families purchase decision and the concept of family life cycle. For this purpose, this study carried out an experimental research through a questionnaire survey based on previous literature reviews related to the food service industry, family life cycle and restaurant selection behaviors. The experimental research examined whether there are differences in the importance of selection attributes according to family life cycle (the age of children, decision maker in choosing restaurants, etc.). According to the result, families with young children considered child-related selection attributes such as play ground for children, children's menus, discount menus for children and easily understandable menus. In addition, in families restaurant selection, children of older age participated more in decision making.
Considering the results of this study, it is necessary for restaurants to b aware of how family dining-out consumers demands and desires will change in the future. Moreover, restaurants can meet customers desires when they are equipped with basic factors related to food and services. Furthermore, they need to analyze the existing food service market objectively, to sub-divide the market carefully, and to establish appropriate marketing strategies fit for the characteristics of the restaurants.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 제1절 연구의 목적 = 1
• 1. 문제의 제기 = 1
• 2. 연구의 목적 = 2
• 제2절 연구의 범위와 방법 = 3
• 1. 연구의 범위 = 3
• 2. 연구방법 = 3
• 제2장 선행연구의 고찰 = 5
• 제1절 외식산업의 이론적 고찰 = 5
• 1. 외식산업의 개념 = 5
• 2. 외식산업의 특성 = 9
• 3. 외식산업의 성장배경 = 13
• 4. 외식업체 선택속성에 관한 선행연구 = 16
• 제2절 가족외식구매결정에 관한 이른적 고찰 = 23
• 1. 가족의 개념과 기능 = 23
• 2. 가족의 의사결정 모델 = 24
• 3. 가족 구성원의 역할 분담 = 28
• 제3절 가족생활주기에 관한 이론적 고찰 = 30
• 1. 가족생활주기의 개념 = 30
• 2. 가족생활주기의 선행연구 = 31
• 제3장 실증연구 및 분석방법 = 33
• 제1절 가설설정 = 33
• 제2절 설문지의 구성 = 34
• 제4장 연구결과 및 분석 = 37
• 제1절 조사대상자의 일반적 특성 = 37
• 제2절 선택속성 항목들의 요인 분석결과 = 43
• 제3절 가설의 검증 = 46
• 제5장 결론 = 54
• 참고문헌 = 57
• Abstract = 63
• 설문지 = 65