국립중앙도서관 "우편 복사 서비스"로 연결 됩니다.
With increased time for leisure, the need for experience-base accommodation like Homs-stay is expected to increase. Though some research has been conducted to investigate Home-stay related issues, few has focused them from a user perspective. The pur...
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민박입지 유형별 이용객의 민박속성에 대한 중요도-만족도 분석 = Importance-satisfaction analysis of home-stay users divided by location on the home-stay related attributes
한글로보기https://www.riss.kr/link?id=T9904332
- 저자
-
발행사항
부산 : 동의대학교 일반대학원, 2005
-
학위논문사항
학위논문(석사) -- 동의대학교 일반대학원 , 호텔·관광 경영학과 , 2005. 2
-
발행연도
2005
-
작성언어
한국어
- 주제어
-
KDC
596.83 판사항(4)
-
발행국(도시)
부산
-
형태사항
ⅳ, 49p. : 삽도 ; 26cm.
-
일반주기명
참고문헌: p. 41-42
-
소장기관
- 동의대학교 중앙도서관
- 동의대학교 중앙도서관
-
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부가정보
다국어 초록 (Multilingual Abstract)
With increased time for leisure, the need for experience-base accommodation like Homs-stay is expected to increase. Though some research has been conducted to investigate Home-stay related issues, few has focused them from a user perspective.
The purpose of this thesis was to fill this gap. More specifically, major points of interests were: first, which aspects of Home-stay related attributes users were perceived as important in using Home-stay facilities and what ware their levels of satisfaction on the attributes; second: were there any differences among users who were grouped into based on the locational characteristics of the facilities, and third, what were the practical implication of the research results. To investigate these interests, an on-site survey was conducted during the early of August, 2004. A total of 326 questionnaires were collected from a conveniently selected sample. Data was analyzed with SPSS 10.0 version. X^(2) analysis, ANOVA with a post-hoc analysis, and IPA(Importance-performance Analysis).
Results showed that there were some differences in terms of demographic and behavioral characteristics among the groups. Results also revealed that the groups had statistically different perceptions on the importance on and satisfaction with some Home-stay related attributes. IPA used to suggest some practical implications on Home-stay management along with some limitations of the thesis.
The purpose of this thesis was to fill this gap. More specifically, major points of interests were: first, which aspects of Home-stay related attributes users were perceived as important in using Home-stay facilities and what ware their levels of satisfaction on the attributes; second: were there any differences among users who were grouped into based on the locational characteristics of the facilities, and third, what were the practical implication of the research results. To investigate these interests, an on-site survey was conducted during the early of August, 2004. A total of 326 questionnaires were collected from a conveniently selected sample. Data was analyzed with SPSS 10.0 version. X^(2) analysis, ANOVA with a post-hoc analysis, and IPA(Importance-performance Analysis).
Results showed that there were some differences in terms of demographic and behavioral characteristics among the groups. Results also revealed that the groups had statistically different perceptions on the importance on and satisfaction with some Home-stay related attributes. IPA used to suggest some practical implications on Home-stay management along with some limitations of the thesis.
With increased time for leisure, the need for experience-base accommodation like Homs-stay is expected to increase. Though some research has been conducted to investigate Home-stay related issues, few has focused them from a user perspective.
The purpose of this thesis was to fill this gap. More specifically, major points of interests were: first, which aspects of Home-stay related attributes users were perceived as important in using Home-stay facilities and what ware their levels of satisfaction on the attributes; second: were there any differences among users who were grouped into based on the locational characteristics of the facilities, and third, what were the practical implication of the research results. To investigate these interests, an on-site survey was conducted during the early of August, 2004. A total of 326 questionnaires were collected from a conveniently selected sample. Data was analyzed with SPSS 10.0 version. X^(2) analysis, ANOVA with a post-hoc analysis, and IPA(Importance-performance Analysis).
Results showed that there were some differences in terms of demographic and behavioral characteristics among the groups. Results also revealed that the groups had statistically different perceptions on the importance on and satisfaction with some Home-stay related attributes. IPA used to suggest some practical implications on Home-stay management along with some limitations of the thesis.
목차 (Table of Contents)
- 목차 = ⅰ
- Ⅰ. 서론 = 1
- 1. 연구의 배경 = 1
- 2. 연구의 범위 = 2
- 3. 연구의 구성 = 3
- 목차 = ⅰ
- Ⅰ. 서론 = 1
- 1. 연구의 배경 = 1
- 2. 연구의 범위 = 2
- 3. 연구의 구성 = 3
- Ⅱ. 이론적 배경 = 4
- 1. 민박의 개념 및 유형 = 4
- 2. 민박에 대한 선행연구 = 7
- (1) 민박정책에 관한 연구 = 7
- (2) 민박속성에 관한 연구 = 8
- 3. Importance-Performance Analysis 선행연구 = 11
- Ⅲ. 연구방법 = 16
- 1. 가설의 제시 = 16
- 2. 설문지 구성 및 자료수집 = 16
- 3. 분석방법 = 18
- Ⅳ. 분석결과 및 가설 검정 = 19
- 1. 표본의 인구통계적 특성 = 19
- (1) 표본의 인구통계적 특성 = 19
- (2) 가설의 검정 = 19
- 2. 표본의 행태적 특성 = 21
- (1) 표본의 행태적 특성 = 21
- (2) 가설 2의 검정 = 23
- 3. 민박속성에 대한 중요도와 만족도 차이분석 = 23
- (1) 민박속성에 대한 전체적인 중요도 · 만족도 = 23
- (2) 가설 3의 검정 = 25
- (3) 가설 4의 검정 = 28
- 4. 민박속성에 대한 중요도와 만족도 차이 도표 = 32
- (1) 전체집단의 중요도와 만족도 차이도표 = 32
- (2) 집단별 중요도와 만족도 차이 도표 = 33
- 가. 산/계곡 = 33
- 나. 해수욕장 = 34
- 다. 강/호수 = 35
- Ⅴ. 결론 및 시사점 = 36
- 참고문헌 = 41
- 강원도 민박이용객에 관한 설문조사 = 43
- Abstract = 48
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