한국신문의 위험관련 보도경향에 관한 연구 : 중앙일간지의 조류독감 보도를 중심으로 = (A) study on risk reporting pattern of Korean newspaper : focused on "Bird Flu" reporting in major daily newspapers

다국어 초록 (Multilingual Abstract)

Most of social sectors become increasingly technology oriented in modern society. It serves us convenience that alters way of life, but involves a lot of risk issues in the interim. Given such socio-structural dilemma modern industrial society faces, the concept of risk society offers explanatory adequacy and so does risk communication. Risk communication deals with potential risk issues of current society as possible concerns of public discussion striving to devise countermove. In other words, mass media, as major pathway of public communication should conduct reporting in terms of informing, analyzing, and preventing thereupon contribute to create societal provision for potential risk event.
This paper attempts to examine reporting pattern of Korean major daily newspapers concerning the issue of Bird Flu from the perspective of risk communication. The specific subject was selected for Bird Flu had been the most predominant risk issue in the year of late 2003 and early 2004, causing tremendous economical damage as well as loss of lives. It deemed opportune enough to investigate the current risk-reporting pattern of Korean press.
For the research purpose, quantitative and qualitative content analysis methods were applied to six Korean major daily newspapers, Chosun Ilbo, Joongang Ilbo, Dong-a Ilbo, the Hankyoreh, Kyunghyang Sinmoon and Seoul Sinmoon, from the time period of December 1st of 2003 to March 1st of 2004.
Based on research results, I formulated the risk communication activation scheme on Korean newspaper as follows:
First, an organized reporting system is essential for risk reporting of Korean newspaper. Unexpected risk issues such as Bird Flu, effective prevention plan founded on accurate and rapid analysis is necessary. This can be realized through specialization of reporter and department in charge, and specification of newspaper section. Besides, inspecting the present situation and analyzing regarding potential risk issues on a regular basis, making connection with foreign press should be conducted.
Second, frequent media campaign is required for audience risk perception shaping in appropriate direction. 2003-2004 Bird Flu issue incurred enormous damages to the issue related industry since lay people stopped poultry consumption due to risk of infection. It is not only by reason of exaggerated reporting pattern of the press but also irrational audience reaction to Bird Flu issue. Accurate risk perception of audience is the fundamental element for reception of risk issue. For such purpose, mass media should draw up plans for producing programs on risk issues of our society. Programs and reports should inquiry into various risk issues and events, analyze points at issues, and takes view of precautionary measures on similar and potential risk issues. Along with that, audience should share such aspects for better understanding and discussion about potential risk factors of our society. Mass media should specialize them as media campaign on risk issue for shaping proper risk perception of audience.
Third, based on the above points, activating risk management of society is crucial. Rooted in risk reporting system and rationalization of risk perception, all agents of associated social sectors should actively take part in discussion on potential risk factors, for mutual understanding and cooperation. In doing so, risk issues possible discords in terms of political, economical, and ethical aspects can be conferred and compromised by all agents. That is, risk communication networking for academic examination and discussion on risk factors of all related social spheres is necessary. Hence taking risk reporting, risk assessment, and risk management to be subject matter of our society.
In conclusion, risk communication is a communication process that analyzes various risk issues, builds up relationship among members of society, and ultimately solves risk problems. After all, it is a fundamental questioning on recovery of faith in risk society, and groundwork of sustainable development.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• 제1절 문제 제기 = 1
• 제2절 연구 목적 = 5
• 제2장 이론적 고찰 = 7
• 제1절 위험사회론 = 7
• 1. 위험용어의 규정 = 7
• 2. 위험 유형의 변화 = 9
• 3. 위험사회의 개념 = 14
• 제2절 위험커뮤니케이션 = 16
• 1. 위험커뮤니케이션의 정의 = 16
• 2. 위험 커뮤니케이션의 관련영역 = 19
• 3. 위험 커뮤니케이션 증폭모델 = 23
• 제3절 위험인지와 위험보도 = 28
• 1. 위험인지 = 29
• 2. 위험 보도 = 32
• 제4절 기존연구의 고찰 = 39
• 제3장 연구문제 및 연구방법 = 42
• 제1절 연구문제 = 42
• 제2절 연구방법 = 43
• 1. 분석대상 및 분석기간 = 43
• 2. 분석방법 = 44
• 제4장 연구 결과 = 52
• 제1절 ［연구문제 1］에 대한 분석결과 = 52
• 1. 연구문제 1-1의 분석결과 = 54
• 2. 연구문제 1-2의 분석결과 = 59
• 3. 연구문제 1-3의 분석결과 = 67
• 4. 기타 항목의 분석결과 = 69
• 제2절 ［연구문제 2］에 대한 분석결과 = 73
• 1. 정부와 방역당국의 대처방식에 관한 보도 = 74
• 2. 조류독감 관련 경제적 피해에 관한 보도 = 79
• 3. 조류독감 바이러스에 관한 보도 = 84
• 4. 가금류 소비 권장에 관한 보도 = 94
• 5. 언론의 조류독감 보도관련 비판 = 105
• 제5장 결론 = 108
• 제1절 연구결과의 요약 및 논의 = 108
• 제2절 연구의 한계 및 제언 = 115
• ■참고문헌■ = 116
• 부록 = 122
• ABSTRACT = 125