관광속성이 체험관광객 만족에 미치는 영향 : 해미읍성 역사 체험축제를 중심으로 = (The) effect of the sightseeing attribute on the satisfaction of tourists : based on the historical experience festival of Haemi citadel

다국어 초록 (Multilingual Abstract)

The number of people who work five days a week is increasing annually, making it desirable to use their time doing things they enjoy on the weekend. People don't just want to do sightseeing, they also want to participate in various tactile experiences.
To attract more tourists, we should be more created introducing more exciting activities. Since we are not offering a wider range of hands-on experiences, we need to restructure our program me.
To keep up with the current trend of travelers it is beneficial to Korea to organize a more appealing festival.
It is necessary to find out what the customer's expectations are before their departure, in order to plan activities to be content and satisfied.
This research has five sections. The first section describes how information was collected and its importance. In section two we explain process of determining if our festival's event will increase the numbers of tourists. The third section deals with the customer's overall opinion of their venture by answering questions on their survey. The fourth section reveals concerns which need to be addressed by the highly accurate research. The last section points out how we should develope our tourism and the problems we should figure out.
We found that there wasn't much research available for finding out what the tourist wanted to see and what they enjoyed the most about their trip. We researched what they wanted by interviewing the participants involved in the activity festival and found that they enjoyed hands-on activities the most.
The visitors didn't expect the hands-on activities to be interesting initially, but research data showed that sensory motor projects were very attractive to tourists.
People from various backgrounds enjoyed similar activities regardless of their economic or educational status.
To generate a stronger economy, we must plan and organize a genuinely imaginative event which fulfills the curiosity and desires of our guests. It will also improve the spirit and standard of living for our local citizens. We must keep in mind to preserve our unique natural resources.
Through proper marketing and exceptional hospitality our visitor can leave our country with a positive impression possibly arranging for a return trip in the future, which in western culture is common to do so.
Festivals planned should comply with the local province's regulatory codes. Our dreams will come true by the government and local people together to achieve success.

목차 (Table of Contents)

• 목차 = Ⅰ
• 제1장 서론 = 1
• 제1절 연구 배경과 목적 = 1
• 제2절 연구의 방법과 범위 = 3
• 제2장 이론적 배경 = 5
• 제1절 관광 속성 = 5
• 제2절 체험관광 = 11
• 제3절 관광객 기대와 만족 = 15
• 1. 관광객 기대 = 15
• 2. 관광객 만족 = 18
• 3. 관광객 만족 / 불만족의 측정 = 24
• 제4절 지역 축제 이벤트의 개념 = 27
• 1. 문화관광 개념 및 기능 = 27
• 2. 축제의 개념 및 기능 = 32
• 3. 지역 축제 이벤트의 개념 및 정의 = 35
• 제3장 연구 모형의 설계 및 조사 방법 = 42
• 제1절 연구모형의 설계 = 42
• 제2절 연구 가설 = 43
• 1. 연구가설 설정 = 43
• 제3절 조사 설계 = 45
• 1. 조사의 개요 = 45
• 2. 변수의 조작적 정의 = 49
• 제4장 가설의 검증 및 결과의 해석 = 52
• 제1절 자료 분석 = 52
• 1. 관광 행태 분석 = 52
• 2. 관광객 기대속성과 체험 후 관광속성 빈도분석 = 56
• 3. 만족도 항목 빈도분석 = 59
• 4. 인구 통계적 특성 분석 = 60
• 제2절 가설 검증을 위한 예비분석 = 62
• 1. 신뢰성 검증 및 요인분석 = 62
• 제3절 가설의 검증 및 결과의 해석 = 68
• 1. 가설 1의 검증 = 68
• 2. 가설 2의 검증 = 72
• 3. 가설의 채택 여부 = 81
• 제4절 연구의 시사점 = 83
• 제5장 결론 = 86
• 제1절 연구결과의 요약 = 86
• 제2절 연구의 한계점 및 연구 방향 = 87
• [참고문헌] = 89
• 〈설문지〉 = 96
• ABSTRACT = 100