소비자의 외부정보탐색과 쇼핑추구가치 유형에 따른 온라인 정보원천의 이용행동에 관한 연구 = (A) Study On Behaviors Using the Online Information Source with the Type of Consumer External Information Search and Shopping Pursuit Value

다국어 초록 (Multilingual Abstract)

As long as hide in development of computer network, fast diffusion of internet utilization and development of internet technology brought arrival of information-oriented society, and did so that emboss usefulness and the importance of cyberspace in our everyday life.
Cyberspace that internet mediates is attracting interest of all over the world corporation and consumers by (Venkatesh 1998) since imagination exchange trade.
Thus internet shopping that is commercial transaction that internet mediates the scale and type growing rapidly enough to is unforeseeable various.
As reflect these phenomenon, research about internet shopping is occurring abuzz, and much lucubrations through several scientific paper are appearing.
But, daytime of internet corporation's batting average is real condition in spite of such hot interest extremely.
Although low batting average of this internet corporation is various kinds reason, may do that is caused in insufficiency of comprehension about consumer which appropriate Internet in situation marketing enemy.
Therefore, though this research understands consumer external information search action in Internet, there is leitmotif.
In case consumers buy actuality product, researches about information source and information search that use are appearing so far constantly.
In the case of these researches, is real condition that researches about leading persons that influence in external information search at consumers' purchase doctor decision are accomplishing main current (Choenakhwan·Hwangyunyong·Baksojin 2000). But, consumers' external information search amount can become different according to consumers' individuation.
That is, it means that quantity and quality of information that consumers search according to degree of value that consumer seeks in case buy product or service become different.
Specially, is expected to act role that degree that influence in consumer's outside information search action inflict consumers' thoroughgoing study is very important in on-line (On-Line) as well as off-line (Off-Line).
In case of consumer action in off-line, other authority cited person or salesperson beside consumer special quality or store environment or it because is easy to be influenced by several environmental factors, but easy to be influenced by technological special qualitys of factors and websites as long as hide in voluntary special quality of individual than factor surrounding situation enemy in the case of on-line be.
Therefore, this research divided by search Consumer in external information search effort side with existing researches about type inflict external information search level and shopping thoroughgoing study, and divide consumer according to type by consumer inflict practical shopping thoroughgoing study with consumer inflict shopping thoroughgoing study pleasure enemy and observe military expedition of external information search effort by value type inflict shopping thoroughgoing study..
Also, did division according to consumer characteristic and shopping mall characteristic choosing decision leading persons who influence in external information search effort on the basis of existing researches to grasp variables that influence in shopping pursuit value different information search type and observe actually how in shopping pursuit value different external information search type these variables influence.
And, finally, between such external information search types attribute and difference of information search examined from viewpoint search enemy if is some.

목차 (Table of Contents)

• 목차 = ⅰ
• ABSTRACT = ⅷ
• 제1장 서론 = 1
• 제1절 연구의 필요성 = 1
• 제2절 연구 목적 = 2
• 제3절 연구의 구성 = 4
• 제2장 이론적 배경 = 7
• 제1절 외부정보탐색 = 7
• 1. 외부정보탐색의 정의 = 8
• 2. 온라인(On - Line)에서의 외부정보탐색원천 = 11
• 3. 외부정보탐색 결정 요인 = 15
• 3.1 소비자 특성 = 23
• 3.2 웹사이트 특성 = 26
• 4. 외부정보탐색성과 = 31
• 제2절 쇼핑추구가치 = 33
• 1. 가치의 정의 = 34
• 2. 가치의 기능 = 38
• 3. 가치와 쇼핑추구가치 = 38
• 3.1 쇼정추구가치의 정의 = 38
• 3.2 쇼핑추구가치 구조의 중요성 = 43
• 3.3 쇼핑추구가치 유형 = 43
• 제3장 연구 과제의 설정 = 49
• 제1절 외부정보탐색과 정보원천 = 49
• 제2절 쇼핑추구가치와 정보원천 = 50
• 제3절 쇼핑추구가치별 정보탐색유형과 정보원천 = 51
• 3.1 쇼정 추구가치 별 정 보탐색 유형 = 51
• 제4절 쇼핑추구가치별 정보탐색유형의 결정요인 = 54
• 제5절 쇼정추구가치별 정보탐색유형과 탐색성과 = 56
• 제4장 실증분석 = 59
• 제1절 문항개발단계 = 59
• 1. 1 단계 : 초기문항 생성 = 59
• 2. 2 단계 : 내용 타당성 검토 = 60
• 제2절 변수의 조작적 정의 = 60
• 1. 외부정보탐색노력 = 60
• 2. 쇼핑추구가치 = 60
• 3. 정보원천 = 61
• 4. 소비자 특성 = 61
• 5. 웹사이트 특성 = 63
• 제3절 설문의 구성과 예비 조사 = 65
• 제4절 본 조사 = 69
• 1. 표본 대상 및 절차 = 69
• 2. 표본 특성 = 69
• 2.1 인구 통계적 특성에 따른 표본 특성 = 70
• 2.2 인터넷 이용실태에 따른 표본 특성 = 71
• 3. 측정 변수들의 신뢰성 검증 = 73
• 4. 측정 변수들의 타당성 검증 = 74
• 5. 연구 과제의 검증 = 79
• 5,1 외부정보탐색과 정보원천 = 79
• 5.2 쇼핑추구가치와 정보원천 = 81
• 5.3 쇼핑추구가치별 장보탐색 유형과 정보원천 = 84
• 5.4 쇼핑추구가치별 정보탐색 유형의 결정 요인 = 93
• 제5장 결론 및 시사점 = 103
• 제1절 연구 결과의 요약 = 103
• 제2절 관리적 시사점 = 108
• 제3절 연구의 한계 및 향후 연구과제 = 113
• 참고문헌 = 115