흡연 및 음주행동을 설명하는 계획된 행동이론과 대안모형의 비교 = (A) comparison of the Theory of Planned Behavior and Alternative Model to Explain Smoking and Drinking Behavior

다국어 초록 (Multilingual Abstract)

The purposes of this study were to investigate the validity and applicability of the Theory of Planned Behavior(Ajzen, 1991) and it's alternative model(Kim, 2002) to explain smoking and drinking behaviors. For the study of the smoking adults, 243 male elementary school teachers were surveyed, while 319 male commercial high school students were surveyed for youth smoking research. For the study of female drinking behaviors, 211 housewives were surveyed. The data was analyzed through multiple regression analysis and structural equation model analysis for comparison and verification of two models. In the TPB, either attitude or subjective norm explained 21.0% and 36.1% of adult and youth smoking behavior intention, while 24.0% of female drinking behavior intention were explained by attitude. In the case of the alternative model, habit was included in adult smoking study and explained 36.5%. Either habit or opportunity were included in youth smoking and female drinking studies, and 60.2% and 72.3% could be explained. In the case of the TPB, behavior intention could explain 43.0% and 35.8% of adult and youth smoking, while 27.9% was explained by behavior intention and perceived behavior control in female drinking study. According to the alternative model, where habit was inclluded in adult and youth smoking study, 52.1% and 44.1% could be explained, while in female drinking study, only habit was a significant variant and It explained 49.5%. The alternative model explained 8.3% to 48.2% more in behavior intention and behavior, and it displayed more values in overall model correspondence index. This result implies advantages of alternative model in prediction of smoking and drinking behaviors compared to TPB. The last section of the thesis discussed the limits of the research and suggestions for the future study.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• Ⅱ. 연구방법 = 9
• 1. 참가자 및 절차 = 9
• 2. 구성개념 측정도구 (사용한 척도의 각 문항은 부록에 첨부) = 9
• 3. 분석 방법 = 10
• Ⅲ. 결과 = 11
• 성인흡연행동에 대한 태도, 주관적 규범, 그리고 지각된 행동통제력에 따른 흡연의도 = 11
• 성인흡연행동에 대한 태도, 주관적 규범, 지각된 행동통제력 그리고 습관 및 기회에 따른 흡연의도 = 12
• 흡연의도 및 지각된 행동통제력에 따른 성인흡연행동 = 13
• 흡연의도, 지각된 행동통제력, 습관 및 기회에 따른 성인 흡연행동 = 14
• 청소년흡연행동에 대한 태도, 주관적 규범, 그리고 지각된 행동통제력에 따른 흡연의도 = 15
• 청소년흡연행동에 대한 태도, 주관적 규범,지각된 행동통제력, 그리고 습관및 기회에 따른 흡연의도 = 16
• 흡연의도 및 지각된 행동통제력에 따른 청소년흡연행동 = 17
• 흡연의도, 지각된 행동통제력, 습관 및 기회에 따른 청소년 흡연행동 = 18
• 주부음주행동에 대한 태도, 주관적 규범, 그리고 지각된 행동통제력에 따른 음주의도 = 19
• 주부음주행동에 대한 태도, 주관적 규범, 지각된 행동통제력, 그리고 습관 및 기회에 따른 음주의도 = 20
• 음주의도 및 지각된 행동통제력에 따른 주부음주행동 = 21
• 음주의도, 지각된 행동통제력, 습관 및 기회에 따른 주부음주행동 = 22
• 성인흡연에 대한 공변량 구조분석 = 23
• 청소년흡연에 대한 공변량 구조분석 = 26
• 주부음주에 대한 공변량 구조분석 = 28
• Ⅳ. 논의 = 31
• 참고문헌 = 38
• ABSTRACT = 41
• # 부록 = 43