아파트 분양률 결정요인에 대한 연구 : 서울 및 주변 위성도시를 중심으로

다국어 초록 (Multilingual Abstract)

Presently, the house marketing has rapidly changes with increase house diffusion, several of consumer's demand, and increase of house for uninstallment sale. It means house marketing is change from supplier marketing to consumer marketing.
Because of this movement, the architect has to build for consumer wants.
Therefore, this study is analyzed model apartments for sale in Seoul, Yongin and Bucheon by categorizing the affects of distinctions of each apartment special character, location and circumstance, investment value and so on. And it found the development strategies apartments of each are based on the analyzed result.
The result is following.
First, the decision factors of rate of the sale apartments with statistical consideration through development strategies in the distinctions among the sale apartments in Seoul and Yong-in, Bucheon areas are as following.
In the area of Seoul, 30 top ranking brands named construction companies, supply 25.8 -40.8 p'yong apartments. And the location which is high supplied rates area should be near subway, and cultural centers. By the side of the each factor of sale apartments, maximized numbers of homes and the capital profit that consumer get but minimize utilities.
The result of categorized the Yong-in and Bucheon area, the sales apartments are following. 25. 8p'yong and larger apartments which is mid and large sizes were supplied instead of the rate 25.7 p'yong and less small apartments. And the rate of sale apartment is the school systems around the area. The same as Seoul, maximizing the cultural centers, shopping centers but minimizing the utility can increase the rate of sale apartments without the consideration of brand name construction companies.
Secondly based on the result that using Seoul and Yong-in, Bucheon's location variable, if there is many household, they need stair case not hallway or towel. If they need as many of parking space, brand named apartment, consumer earn a big fund and developed in high house diffusion area , then diffusion of sale is increasing. Over 40.8 p'yong apartments are not well to be sold. As of location and environment, if there are Subway and cultural life in near living area, then the diffusion is going higher.
As you see, there is little difference between each area. Therefore, the house architect have to give up that every apartment they are making will be sold immediately and have to build whatever the consumers wants. It gives the low percentage of uninstallment sale house; also high installment sale rate will help for fund.
So House architect starts their business with demand search if consumer marketing.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 제1절 연구의 목적 = 1
• 제2절 연구의 범위와 방법 = 2
• 1. 연구의 범위 = 2
• 2. 연구의 방법 = 3
• 제2장 이론적 고찰 = 4
• 제1절 주택의 특성 = 4
• 1. 주택의 의의 = 4
• 2. 주택의 특성 = 5
• 3. 주택시장의 특성 = 5
• 제2절 주택분양절차 개요 = 7
• 1. 주택청약제도 = 7
• 2. 동시분양제도 = 9
• 제3절 분양시장의 특성 = 10
• 1. 분양시장의 특성 = 10
• 2. 분양시장의 행태분석 = 11
• 제4절 주택시장의 현황 = 13
• 1. 주택보급율 = 13
• 2. 주택 종류별 현황 및 건설실적 = 16
• 3. 청약가입자 현황 = 21
• 4. 서울지역 아파트 동시분양 추세 = 24
• 5. 미분양주택의 현황 = 25
• 제5절 선행연구의 고찰 = 28
• 1. 청약율(분양률)과 관련된 기존연구 = 28
• 2. 주택특성감안가격함수를 이용한 기존연구 = 30
• 3. 소비자 선호에 따른 분양아파트개발에 대한 연구 = 32
• 제3장 아파트 분양률 결정요인 분석의 틀 = 36
• 제1절 분석의 개요 = 36
• 1. 분석의 틀 = 36
• 2. 조사자료의 개요 = 36
• 3. 분석모형 설정 = 37
• 제2절 변수의 설정 = 39
• 1. 분양주택단지의 개별요인 = 40
• 2. 입지·환경적 요인 = 40
• 3. 투자가치적 요인 = 41
• 4. 기타 요인 = 41
• 제3절 기초통계량 = 43
• 1. 분석대상지역의 분양률 비교 = 43
• 2. 분양률 결정요인들의 기초통계량 = 44
• 제4장 아파트 분양률 결정요인 분석 = 46
• 제1절 지역별 분양률 결정요인 분석 비교 = 46
• 1. 서울지역 = 46
• 2. 용인·부천지역 = 50
• 3. 서울지역과 용인·부천지역 비교 = 52
• 4. 서울지역과 용인·부천지역 아파트 개발방향 모색 = 55
• 제2절 전체분석대상지역 분양률 결정요인 분석 = 57
• 1. 분양주택 개별변수 = 59
• 2. 입지·환경적 변수 = 59
• 3. 투자가치적 변수와 기타변수 = 59
• 제5장 결론 = 60
• 참고문헌 = 65
• ABSTRACT = 69