不動産 仲介 프랜차이즈 制度의 活性化 方案에 관한 硏究

다국어 초록 (Multilingual Abstract)

Currently, the real estate agency businesses face a transition period. In other words, the real estate agency businesses face a period of unlimited competition due to opening of the real estate markets, diversification of the real estate financing.
Under such circumstances, this study was aimed at reviewing the ways in depth to promote the real estate agency franchise. To this end, the current real estate transaction information network was examined first, and then, the exclusive agency contract system was reviewed. Third, the domestic real estate agency franchise system was discussed in comparison with the foreign counterpart. Fourth, relevant legal systems were reviewed.
In Korea, people are not served with a total real estate agency service system. Namely, the real estate agency services are not integrated but specialized.
As information communication and Internet develop across the society, our real estate agency services require a new paradigm.
To be more specific, the real estate markets become more and more of software, and as a result, the markets are affected by cyber transactions, globalization, finance and direct transactions.
In particular, in this age when consumers' sovereignty is highly championed, the direct transactions through cyber urge the real estate agency businesses to meet consumers' needs to a maximum degree.
On the other hand, due to such an environmental change, the real estate market is changing from suppliers' market to buyers' market.
Meanwhile, the real estate agency franchise has developed in advanced nations including the United States. While ultra-speed Internet network spreads with increasing jobless rate, the government increases the number of the public certified real estate agents. The result is a prospering real estate agency franchise system.
Such a franchise system is being more promoted by development of the Internet, and as a result, the real estate agency businesses are growing in both terms of quantity and quality.
In the United States, the development of computer technology serves to reorganize the real estate industry, and thus, many of the large-scale US real estate agency businesses are expanding their spheres rapidly in overseas real estate markets.
Real Estate Serve and Uniasset among our real estate agency franchises have begun to be engaged in overseas real estate agency businesses in cooperation with US and Japanese real estate agency business, which is deemed very desirable.
The real estate agency franchise system has some negative aspects as well as positive ones. In this age of consumers' sovereignty, the system may cause many bona fide victims, which means that it is necessary to enact a relevant code earlier to prevent the victims as well as promote the system to sharpen the competitive edges of our real estate agency businesses and reestablish them anew.
The competitiveness of the real estate industry involves more convenient and cheaper information services for customers.
Establishment of a real estate information network and sharing of information through a franchise system may be survival strategies for small and medium real estate agency businesses.
When the quality of agency services improves, satisfying customers' needs, the real estate agency businesses will be established with various problems solved by the joint efforts of real estate agency businesses and customers.

목차 (Table of Contents)

• 목차
• 第1章 序論 = 1
• 第1節 硏究의 目的 = 1
• 第2節 硏究의 範圍 및 方法 = 2
• 第2章 不動産 仲介業 및 프랜차이즈에 대한 一般的 考察 = 3
• 第1節 不動産 仲介 서비스 意義와 節次 = 3
• 1. 不動産 仲介의 意義 및 類型 = 3
• 2. 不動産 仲介業 登錄 節次 및 業務 範圍 = 10
• 3. 不動産 去來情報網 = 12
• 4. 專屬仲介契約과의 關係 = 19
• 第2節 不動産 仲介 프랜차이즈 導入의 意義 = 21
• 1. 不動産 仲介 프랜차이즈의 意義 및 導入背景 = 21
• 2. 不動産 仲介 프랜차이즈의 經濟的 機能 = 25
• 3. 不動産 仲介 프랜차이즈 契約의 法的 性質 = 27
• 4. 우리나라 不動産 仲介 프랜차이즈의 沿革 = 29
• 第3節 美國의 不動産 仲介 프랜차이즈 類型 = 30
• 1. 美國의 不動産 仲介 프랜차이즈 歷史 = 30
• 2. 美國의 不動産 仲介 프랜차이즈 類型 = 31
• 3. 美國의 不動産 仲介 프랜차이즈의 實例 = 32
• 第3章 不動産仲介 서비스 流通 市場의 現況과 問題點 = 35
• 第1節 우리나라 不動産 仲介業의 實態와 問題點 = 35
• 1. 不動産 市場 變化 = 35
• 2. 우리나라 不動産 産業의 現況 = 39
• 3. 不動産 仲介業의 現況 및 問題點 = 43
• 第2節 不動産 仲介 프랜차이즈의 現況 = 55
• 1. 不動産 仲介 프랜차이즈 業體의 實態 = 55
• 2. 사이버 不動産 仲介 프랜차이즈 業體의 實態 = 82
• 3. 國內 進出 外國 仲介프랜차이즈 業體의 實態 = 88
• 4. 現 不動産 仲介 프랜차이즈업의 特徵 및 新傾向 = 97
• 5. 不動産 仲介 프랜차이즈의 向後 展望 = 100
• 第4章 不動産 仲介 프랜차이즈 制度의 問題點과 活性化 方案 = 101
• 第1節 不動産 仲介 프랜차이즈 制度의 現在 問題點 = 101
• 1. 不動産 仲介業法的 측면의 問題點 = 101
• 2. 不動産 仲介 制度的 측면의 問題點 = 102
• 3. 不動産 仲介 프랜차이즈 運營측면의 問題點 = 107
• 第2節 不動産 仲介프랜차이즈의 活性化 方案 = 111
• 1. 不動産仲介業 法的 측면의 活性化 方案 = 111
• 2. 不動産 仲介 制度的 측면의 活性化 方案 = 111
• 3. 不動産 仲介 프랜차이즈 運營側面에서의 活性化 方案 = 118
• 第5章 結論 = 123
• 參考文獻 = 126
• ABSTRACT = 128