스쿼시 운동 참가자들의 참여동기와 만족도에 관한 연구 = Research of the motives and the satisfactions of the participants of Squash

다국어 초록 (Multilingual Abstract)

The primary objective of this research is to closely examine the relationship of the players' participating motives and satisfactions according to the sport' s popularity. For this research a survey has been carried out on 275 people, participating in the sport, men and women who are over 20 years of age, in the north part of Seoul. To find out the relationship of the participating motives and the satisfaction, the average and the standard deviation was calculated and through independent group t-test and One way ANOVA, the following conclusion has been made.
First, the participating motives showed an interesting difference between low factors, social intercourse, self improvement and familyish type with the age difference, and the occupation varied significantly in the statistics between familyish type and leisure. Also, the monthly income showed interesting differences in health intention, social ntercourse, familyish type, leisure excluding self inprovement. The education level and the area of residence did not show any differences.
Secondly, the degree of satisfaction showed significant differences in age, education level, and occupation. There were significant differences between age and a low factor, psychological satisfaction, and there were differences in education level and education satisfaction. Also, occupation showed differences with psychological satisfaction. The monthly income and the area of residence did not show any differences.
In conclusion, there is a need to setup a business strategy to fulfill the players' requirements. In order to that, we need to know exactly what the participating motives are, setup an operating system and program that will satisfy each and every participant, and continue to invest and develop the facilities so that everyone can manage and develop their health physically, mentally, and socially.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구 목적 = 3
• 3. 연구 가설 = 3
• 4. 연구의 범위 및 제한점 = 4
• Ⅱ. 이론적 배경 = 5
• 1. 스쿼시 = 5
• 2. 동기와 동기유발 = 7
• 3. 동기유발의 기능 = 9
• 4. 스포츠 활동에의 참여동기 = 10
• 5. 스포츠 활동에의 참여 만족도 = 13
• 6. 고객만족이론 = 17
• Ⅲ. 연구 방법 = 22
• 1. 연구 대상 = 22
• 2. 조사 도구 = 22
• 3. 자료처리 = 25
• Ⅳ. 연구 결과 = 26
• 1. 연구대상자의 특성 = 26
• 2. 인구통계학적 특성별 참여동기의 기술통계 결과 = 27
• 3. 성별에 따른 참여 동기 결과 = 29
• 4. 연령에 따른 참여동기 결과 = 30
• 5. 최종학력에 따른 참여동기 결과 = 33
• 6. 직업에 따른 참여동기 결과 = 34
• 7. 주거지역에 따른 참여동기 결과 = 36
• 8. 월평균 수입에 따른 참여동기 결과 = 37
• 9. 인구통계학적 특성별 참여 만족도의 기술통계 결과 = 40
• 10. 성별에 따른 참여만족도 결과 = 42
• 11. 연령에 따른 참여만족도 결과 = 43
• 12. 최종학력에 따른 참여만족도 결과 = 44
• 13. 직업에 따른 참여만족도 결과 = 46
• 14. 주거지역에 따른 참여만족도 결과 = 48
• 15. 월평균 수입에 따른 참여만족도 결과 = 49
• Ⅴ. 논의 = 51
• 1. 인구통계학적 특성별 참여동기의 차이 = 51
• 2. 인구통계학적 특성별 참여 만족도의 차이 = 52
• Ⅵ. 결론 = 54
• 참고문헌 = 56
• 부록 = 59
• ABSTRACT = 63