여행경험과 목적지유형에 따른 여행상품선택 중요도 및 관광활동상의 차이 : 국외패키지 여행중심으로 = (An) Analysis of Difference in Important Factors Influencing Travel Goods Selection and Travel Activities Aspects According to Any Travel Experience and Destination : Laying stress on overseas package tour

다국어 초록 (Multilingual Abstract)

The tourist industry is getting prosperous continuously according to the rapid industrial development and increase of leisure time. Travel and sightseeing are playing a key role in this industry especially.
Deepening of fierce competition and particularly price competition between travel agencies triggered quality deterioration, however. At the same time, it is also true that various public taste and preference were disregarded. Since the liberalization of overseas travel has been released, the number of people who experienced already overseas travel is increasing. So, the variety of travel goods and activities offered in the destination should be given.
The objects of this research are as follows:
First, investigate the influence of travel experience and destination when consumers choose any package tour.
Second, investigate the different aspects of activities in the destination according to any travel experience and destination.
In order to attain these objectives, 250 units of surveys and analyses were conducted on package tourists and office workers who are planning travels from 20th, March to 20th, April 2003. Analysis methods using SPSS 11.0 are as follows: frequency analysis, technical statistical quantity analysis, range analysis, variance analysis and regression analysis.
Accordingly, the findings of this research are as follows:
First, the highest property that is considered in choosing any specific travel goods was ones personal safety- 4.33 on the average. Reputation and reliability of travel agency was 4.27 on the average. Price of the travel goods was 4.12 on the average respectively. Proper timing of the travel, condition and facilities of hotel, reputation of the destination, variety of scenic places visit and convenience of transport system of the destination were following orderly.
Second, visiting program of the natural beauty was the highest- 4.28 on the average -when they ranked the importance of activities in their destination. Experience program of local cuisine and visiting program of famous local market were the second highest equally- 3.97 on the average. Relaxation in resort places, visiting historic interest, free time, local events, direct experience program, health guidance and recreation activities were following orderly.
On the other hand, the lowest property that is preferred was museum or exhibition visiting program- 3.12 on the average.
Third, the popularity and reliability of travel agency is the most important factor for Asia and the safety of the destination is the one for America and Europe in choosing a travel good according to destination.
Fourth, the recreation program in the resort is the most important factor for Asia, the experience of local food program is the one for America and the sightseeing of natural beauty program is the one for Europe in the difference of activities according to destination.
Consequently, this research is meant to achieve the following:
First, provide the fundamental and practical information necessary to help improve the quality of overseas package tour goods and general travel goods.
Second, make efforts to develop programs that can satisfy consumers various taste and preference using data of those who experienced travel already. It will induce consumer to re-purchase package tour goods.
Eventually, contribute to the tourist industrys growth and help establish the desirable way which will lead this industry thrive in the long run.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 제1절 문제의 제기와 연구목적 = 1
• 1. 문제의 제기 = 1
• 2. 연구의 목적 = 2
• 제2절 연구의 범위와 연구방법 = 3
• 제2장 이론적 배경 = 5
• 제1절 해외여행상품의 특성과 선택행동 = 5
• 1. 여행상품의 특성 = 5
• 2. 해외 여행상품의 분류 = 8
• 3. 관광지 선택행동에 관한 이론 = 9
• 4. 관광지 선택행동에 관한 선행연구 = 15
• 제2절 해외여행상품과 성격유형 = 19
• 1. 관광객의 여행 의사결정 = 19
• 2. 관광객의 성격유형 = 27
• 3. 관광객의 성격유형 선행 연구 = 31
• 제3절 여행경험에 관한 이론 = 38
• 1. 여행경험의 개념 및 분류 = 38
• 2. 여행경험과 심리적 영향 = 40
• 3. 여행경험에 관한 선행연구 = 42
• 제3장 실증조사 = 47
• 제1절 연구과제 = 47
• 제2절 조사설계 = 48
• 1. 조사 표본의 설계 = 48
• 2. 설문지 구성 = 48
• 3. 자료의 분석방법 및 절차 = 51
• 제3절 조사결과 분석 = 51
• 1. 표본의 일반적인 특성 = 51
• 2. 연구과제의 검증 = 57
• 제4절 분석결과의 요약 = 70
• 제4장 결론 = 75
• 제1절 연구의 요약 및 시사점 = 75
• 제2절 연구의 한계점 및 향후 연구방향 = 76
• 참고문헌 = 78
• 설문지 = 82
• ABSTRACT = 88