관광자원해설을 통한 관광지 활성화에 관한 연구 : 경복궁을 중심으로 = (A) Study on the Revitalization of Tourism Attraction through Tourism Resource Interpretation : focused on Kyungbok Palace

다국어 초록 (Multilingual Abstract)

Tourism is one of the most growing industries in the world. It has many merits, such as gaining a deep understanding of others' culture and history. Nowadays, tourism resource interpretation which provides accurate and useful information about tourist attractions to tourists a further extent than ever before. It helps enhance the level of perception on tourism attraction and also helps tourists feel the maximum satisfaction improving the quality of tourist experience.
This Study is designed to investigate the actual utility of tourism resource interpretation by analyzing the difference in tourists ' perception, satisfaction and revisit intention between the situation when an interpretative service is provided and isn't provided at the heritage tourism sites.
For the research, we carried out a field survey at Kungbok Palace which is a famous destination in Korea, for ten days from Apr. 10 to Apr. 19 in 2003. 271 pieces of data were available. We used the SPSS WIN 10.0 program and Logit LIMDEP program to demonstratively analyze its factor, regression, chi-square and frequency analysis.
The results of the analysis are as follow:
First, The interpretation of tourism resources affected the tourist's understanding. By providing the interpretation of tourism resource, tourists can be activated with a sound recognition of the tour area.
Second, The difference of the levels of tourists' perception and satisfaction was found by various form of Tourism resource interpretation. This research has provided a variety of theoretical and practical suggestions.
Third, The group who took the tourism resource interpretation showed higher satisfaction and revist intention than the other group. It showed that the tourism resource interpretation can be an important factor to promote tourists' satisfaction and revist to the tourist attraction.
Besides on these results, this study suggested that tourism resource interpretation should be regarded as an important means of promoting the satisfaction of tourists. Tourism resource interpretation can be said to induce the interest of tourists and develope their level of perception. Moreover, it will be an important factor to encourage the revist of tourists.

목차 (Table of Contents)

• 목차 = Ⅰ
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 목적 = 4
• 제3절 연구의 범위 및 방법 = 6
• 제2장 연구의 이론적 고찰 = 9
• 제1절 관광자원의 개념과 특성 = 9
• 1. 관광자원의 개념과 특성 = 9
• 2. 관광자원에 있어 해설의 필요성 = 14
• 제2절 관광자원해설의 개념과 유형 = 18
• 1. 관광자원해설의 개념과 특성 = 18
• 2. 관광자원해설의 유형 = 22
• 3. 관광자원해설에 관한 선행연구 = 27
• 제3절 관광자원의 특성에 관한 선행연구 = 34
• 제4절 경복궁의 관광현황 = 41
• 1. 경복궁의 개요 = 41
• 2. 경복궁의 관람객현황 = 42
• 3. 경복궁의 주요 관광자원 = 43
• 제3장 연구설계 = 46
• 제1절 조사의 설계 = 46
• 1. 연구모형 = 46
• 2. 연구가설 = 47
• 제2절 변수의 조작적 정의와 설문지 구성 = 48
• 1. 변수의 조작적 정의 = 48
• 2. 설문지 구성 = 48
• 제3절 자료수집 및 분석방법 = 51
• 제4장 연구결과의 분석 = 52
• 제1절 자료의 신뢰성 검증 = 52
• 제2절 표본의 분석 = 54
• 1. 인구통계적 특성 = 54
• 2. 경복궁 관광의 기초자료분석 = 56
• 제3절 가설검증 = 61
• 제4절 만족도의 중요요인으로서의 해설 유형 = 70
• 제5절 분석결과의 종합 = 72
• 제5장 결론 및 요약 = 73
• 참고문헌 = 76
• 설문지 = 80
• ABSTRACT = 85