소상공인 특성과 창업 성공요인 분석 = Characteristics of Small Businessmen and Analysis on the Factors Affecting the Success of the Small Businesses

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate characteristics of Small Businessmen and analyze the Factors which have impact on the success of the Small Businesses.
After economic crisis in 1997 Korean government introduced Small and Medium Business Development Center(hereafter, SBDC). The major task of SBDC is to help those, who want to start-up their own small businesses in many areas such as management skill, experience, information, and technology.
In order to test research hypotheses, data were collected through surveys administered to 200 small businessmen. One hundred five usable data were used for the analysis.
The findings of this study are as follows :
First, product differentiation has a positive impact on the success of the Small Businesses.
Second, Job satisfaction produce a positive effect on the success of the Small Businesses.
Third, Implementation of the success factors is positively related to the success of the Small Businesses.
Fourth, Women are more satisfied with the success of the Small Businesses than men.
Fifth, Marketing costs have a positive influence on the success of the Small Businesses.
In short, the findings of this research should be beneficial to marketing practitioners and Small Businessmen in developing effective marketing strategies.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• 1. 연구의 목적 = 1
• 2. 연구의 범위 = 2
• 3. 연구의 방법 = 3
• Ⅱ. 소상공인에 대한 이론적 고찰 = 6
• 1. 소상공인 정의 = 6
• 2. 소상공인 대한 관련 통계 = 11
• 3. 중소기업(소상공인 포함) 관련 주요 경영지표 = 14
• 4. 소상공인 창업 특성 및 의식구조 = 18
• 5. 정부의 소상공인 지원 실태 현황 = 29
• Ⅲ. 성공요인 분석방법 = 37
• 1. 성공요인에 대한 기존의 연구 = 37
• 2. 전략적 분석에 의한 성공평가(SAVE) 모델 분석 = 42
• Ⅳ. 연구의 모형 및 연구가설과 표본추출 = 47
• 1. 연구의 모형 = 47
• 2. 연구의 가설 = 54
• 3. 표본의 추출 = 55
• 4. 조사 및 분석 방법 = 57
• Ⅴ. 결론 = 74
• 1. 연구의 요약 및 시사점 = 74
• 2. 연구의 한계점 및 향후과제 = 80
• 참고문헌 = 82
• SUMMARY = 85
• 소상공인 창업 성공요인 분석을 위한 설문조사 = 87