Destitution of Fisherman, reduction of fishing ground and high internal margin have made an unreasonable market in the fisheries production in Korea. The large-scaled catch and the strong septicity have also disturbed the market because the a reasonab...
Destitution of Fisherman, reduction of fishing ground and high internal margin have made an unreasonable market in the fisheries production in Korea. The large-scaled catch and the strong septicity have also disturbed the market because the a reasonable price should be made and then distributed to customer as soon as possible, which has charged obstructing the market to follow the changes in the structure of consumer in both of quality and quantity.
The system of distribution in the boiled-dried anchovy market (hereinafter referred into the anchovy market) is still complicated and multi-stepwise, which has now reached the 35% in the distribution margin. This results from the price manipulation by the brokers and the weakness of market control by producer and customer, therefore the brokers control the market by the function of distribution showing the highest margin, 45.5%, during wholesale market.
This study has tried to represent the alternative and the reasonable system of distribution in the market for the anchovy under the considering the characteristics of the fisheries production.
To improve the system of distribution in the market for the anchovy, the present distribution channel should be simplified to 4 or 5 steps: ①Producer → ②sales market on consignment at the production area→ ③direct sales shop in the fisheries cooperatives(large-scale sales market)→ ④customer, which can anticipate the retrenchment of distribution cost. To introduce the prompt and fair deal in the anchovy market, the basic strategies should be introduced as below:
1. Modernization of the function of the distribution.
2. Simplification and shortening of the distribution channel. It is necessary to improve and expand the central wholesale market and to promote the routine sales through the cooperatives to reduce the distribution margin and to simplify the complicated distribution channel.
3. Stabilization of the price. The policy for stabilizing the price of fisheries production should be drafted within the range of the reasonable price for both of the producers and customers.
4. Settlement of the fair transaction. It is necessary for the brokers to enlighten them on the formation of the reasonable price, the establishment of fair distribution order, and the enhancement of customer protection activities and to be controlled the monopolization of the distribution activities.
5. Restoration of the distribution margin to the producer, The margin should be gained from the market notwithstanding that the several counterplans had been employed. Therefore, the cooperative should promote the system to give back the profits to the fisherman.