인바운드 활성화를 위한 관광정보시스템 가치평가 : 퍼지수 적용(Application to Fuzzy Numbers) = A Value Evaluation of Tourism Information System for Activation of Inbound

다국어 초록 (Multilingual Abstract)

This article presents a pioneering and ongoing study of the value evaluation of foreign tourists for Tourism Information System. The world is merging into the era of Information Technology. So Information System has been the pivotal tool as major and landing marketing tool for all the industry. The TIS in various fields, also, is used widely along with expansion of function.
The focus is on the strengths and challenges associated with using the TIS as a medium for primary survey research purpose. New method of measuring a value evaluation of user based on triangular fuzzy numbers is proposed in this study. Hamming distance method was used for our study to establish the validity of decision-making in each foreign tourists' attribute variables. To evaluate the discrepancy between foreign tourists' expectation and satisfaction degree, we infer general solutions to compute the intersection area between to triangular fuzzy numbers, then the weak and/or strong attributes of TIS is clarified. In terms of methodology this study disclosed that fuzzy number model approach is greatly useful to evaluate foreign tourists' attribute.
This study is undertaken by following detailed objects.
First, examining the elements of TIS through the preceding research and the analyzing actual proof on TIS that a local self-governing oragnization constructs and manages for foreign tourists.
Second, understanding the key-figures of value evaluation that has influence on the foreign tourists' satisfaction of the system based on preceding researches on the evaluation about the IS.
Third, understanding the informational contents through the systematic alaysis and research on TIS that a local self-governing oragnization constructs and manages, and researching the solutions for the system's problems based on the evaluation on the rate of importance and satisfaction for the foreign tourists in accordance with each informational contents
Forth, presenting the efficient developing and managing direction of TIS based on the result of value evaluation of the foreign tourists
The result of this study can be summarized with the followings.
First, the appropriateness on expression of language which is the typical evaluative variable of TIS, it is mentioned that the foreign tourists who understand english are very satisfied. Therefore, maintaing present condition is desirable.
Second, although the quickness on acquisition of information has been decides as a very important evaluative variable, actually most foreign tourists are satisfied these days. Therefore, maintaing present condition is desirable
Third, management up-date of information, completeness of contents, construction on on-line community, those variables are showed a decresed satisfaction as compared with tourists' expectation. Therefore general improvement is necessary.
Fourth, it is showed that the foriegn tourists have been satisfied with publicity on information system, connection on on-line and off-line information, it is thought to be influenced on a specific character of foreign tourists those who practically use internet access.
Fifth, although fittness on classified system and design of information system, those variables have been pointed out as a very important variable, actual information user, foreign tourists, do not really think the importance.
Sixth, it is showed that most foreign tourists in korea do not think that understanding degree of cultural characteristics on foreign tourism country, this variable is very important.
It was possible to understand the strength and the weakness of each informational contents based on the value evaluation about TIS for foreign tourists. Consequently, we expect it will be contributed to administrational rationalization of local tourism industry through TIS because we can establish the correspondant stragety within increasing satisfaction of foreign tourists and inducing tourists to revisit, especially getting out of the quantitative analysis by applying fuzzy numbers, and we can have final decision based on reasonable scientific method by evaluating on the field of mentalities in the foreign tourists as a liguistic measure.
Therefore, I believe that this study has a meaning to present a standard for establishing a proper standard about evaluation and construction of the TIS.

목차 (Table of Contents)

• 목차
• ABSTRACT = xi
• 제 1 장 서론 = 1
• 제 1 절 문제의 제기 = 1
• 제 2 절 연구의 목적 = 4
• 제 3 절 연구의 범위와 방법 = 5
• 제 2 장 관광정보시스템의 개념적 구조 = 8
• 제 1 절 관광정보의 개념과 특성 = 9
• 1. 관광정보의 개념 = 9
• 2. 관광정보의 특성 = 12
• 3. 인터넷과 관광정보 = 13
• 제 2 절 관광정보시스템의 현대적 정의와 역할 = 17
• 1. 관광정보시스템의 현대적 정의 = 17
• 2. 관광정보시스템의 역할 = 25
• 제 3 장 평가변수의 이론적 접근 = 29
• 제 1 절 가치평가대상변수 = 33
• 제 2 절 속성평가변수 = 35
• 제 3 장 평가변수의 이론적 접근 = 29
• 제 1 절 가치평가대상변수 = 33
• 제 2 절 속성평가변수 = 35
• 제 4 장 권역별 관광정보시스템 가치평가변수의 실태분석 = 42
• 제 1 절 중부관광권 = 44
• 1. 서울·경기권 = 45
• 2. 춘천·강원권 = 49
• 제 2 절 충청관광권 = 51
• 1. 청주·충북권 = 51
• 2. 대전·충남권 = 53
• 제 3 절 서남관광권 = 55
• 1. 전주·전북권 = 56
• 2. 광주·전남권 = 57
• 제 4 절 동남관광권 = 60
• 1. 대구·경북권 = 61
• 2. 부산·경남권 = 63
• 제 5 절 제주관광권 = 66
• 제 5 장 연구방법 및 절차 = 70
• 제 1 절 IPA 가치평가 = 70
• 1. IPA의 특성 = 70
• 2. IPA의 가치와 한계 = 76
• 제 2 절 퍼지모형 가치평가 = 77
• 1. 퍼지집합의 특성 = 77
• 2. 퍼지집합의 구조 = 80
• 3. 퍼지수 모형 = 82
• 제 3 절 표본의 특성 및 절차 = 90
• 1. 표본의 특성 = 90
• 2. 적용절차 = 94
• 제 6 장 가치평가 결과 및 해석 = 96
• 제 1 절 IPA 분석 = 96
• 1. 관광자원정보 평가 = 96
• 2. 축제·이벤트정보 평가 = 101
• 3. 교통·숙박·편의시설정보 평가 = 106
• 4. 문화관광체험정보 평가 = 111
• 제 2 절 퍼지집합 분석 = 115
• 1. 관광자원정보 평가 = 117
• 2. 축제·이벤트정보 평가 = 125
• 3. 교통·숙박·편의시설정보 평가 = 131
• 4. 문화관광체험정보 평가 = 137
• 제 7 장 결론 및 시사점 = 142
• 제 1 절 연구결과의 요약 = 142
• 제 2 절 논의 및 시사점 = 146
• 제 3 절 연구의 한계점 = 149
• 참고문헌 = 152
• 설문지 = 168
• 부록 = 175