스포츠 활동 참가자들의 참여동기와 만족도에 관한 연구 = (A) Study on the Motivation and Customer Satisfaction in participant of Sports Activity

다국어 초록 (Multilingual Abstract)

The purpose of this study was to identify the relation of motivation and satisfaction in sports activity participant by sports population. Attempts were made to find the difference of motivation and satisfaction by vital statistics. For this study, the questionnaire research of 124 people from commercial sports centers located in Seoul as of May, 2002. It was used the one way ANOVA to analyze motivation of participant and satisfaction of sports activity.
As a result, the following findings were obtained:
1) It was found that there was a significant difference in motivation of sports activity included gender, proficiency, job, and birthplace, however, was no a significant difference in factors such as age, income. In the light of the results, the order of income could be interpreted as higher motivation of participation than the younger in sports activity participant.
2) There was a significant difference in satisfaction of sports activity participation factors such as proficiency, job, income but that there was no a significant difference in factors such as gender, age, birthplace. In conclusion, it was suggest that the satisfaction of participation in sports activity was higher as higher proficiency, higher income, and a special occupation,

목차 (Table of Contents)

• 목차
• I. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구의 목적 = 3
• 3. 연구문제 = 3
• 4. 연구의 제한점 = 4
• II. 이론적 배경 = 5
• 1. 생활체육의 정의 = 5
• 2. 생활체육의 특징 = 7
• 3. 생활체육의 기능 = 8
• 4. 스포츠 활동 참여에 영향을 주는 변인 = 12
• 5. 동기와 동기유발 = 15
• 6. 동기유발의 기능 = 17
• 7. 스포츠 활동에의 참여동기 = 18
• 8. 스포츠 활동 참여 만족도 = 22
• 9. 고객만족이론 = 26
• III. 연구방법 = 32
• 1. 연구대상 = 32
• 2. 조사도구 = 32
• 3. 자료처리 = 36
• IV. 결과 및 고찰 = 37
• 1. 연구 대상자의 특성 = 37
• 2. 인구통계학적 특성별 스포츠활동 참여동기 = 39
• 3. 인구통계학적 특성별 스포츠 활동 참여 만족도 = 43
• V. 논의 = 47
• 1. 인구 통계학적 특성별 참여동기의 차이 = 47
• 2. 인구 통계학적 특성별 참여 만족도의 차이 = 48
• VI. 결론 및 제언 = 51
• 1. 결론 = 51
• 2. 제언 = 51
• 참고문헌 = 53
• <부록> = 57
• ABSTRACT = 63