일본인 관광객의 쇼핑관광 구매행동에 관한 연구 = (The) Study on Japanese Tourist's Shopping Tourism and Purchase behavior

다국어 초록 (Multilingual Abstract)

Among Korea tourist income, the share of shopping tourism is more than 30% and foreign tourist visitng to Korea will increase much so it is expected that income of shopping tourism increases but shopping tourism product and facility environment required for shopping tourism is insufficient.
So this paper has the purpose to improve competitive power of shopping industry through surveying behavioral character of Japanese tourist who prefers shopping tourism among travels in shopping tourism and important nature and motive factor of shopping tourism, clearly understanding disposition of shopping and searching the method to fully meet shopping tourist's desire.
Results of this paper are summarized like follows :
First, most of Japanese tourist shop to get a pleasure of bargain sale and it can be knwon that they shop for gift when considering Japanese people's cultural character.
Second, among important nature of shopping tourism, quality, price, color and design of product were highest but existence and nonexistence of recommendation and symbolism of history and culture were lowest. It means that previous range of souvenir like objects of craftwork was enlarged to things necessary for life. Specially, it showed that 21-30 age group more regarded uniqueness of product as importance than under-20 age group.
Third, for student and low-level or middle-level tourists who are engaged in mangement, office work, production, technique and labor, development of product increasing practical use and function as well as increasing quality of product and for high-level tourists, high-level and high-price production strategy is necessary because they regards quality and price of product as importance.
Fourth, for shopping place, shopping mall and general store are sharing most part but conventional market has important share because the share of conventional market is superior to duty-free shop.
Fifty, among inconvenient factors in shopping, the problem of interaction shared most part so the method to educate language to clerk and activate signboard as to be searched. For the resource of shopping, tourists usually depend on tourist manual and pamphlet so the effort to publish and distribute Shopping Guide just in the place approved as shopping tourism facility is necessary.
Sixth, to increase the degree of satisfaction in important nature of shopping tourism, because 'quality and price of product' affect much, the effort to increase the quality of prodcuct is necessary and for the will of revisit and recommendation, because 'store and quality of service' affect much, marketing strategy has to be searched to induce revisit through improving facility of store and quality of service.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 목적 = 4
• 제3장 연구의 방법 및 구성 = 6
• 제2장 이론적 배경 및 선행연구의 검토 = 7
• 제1절 쇼핑관광에 대한 이론적 배경 = 9
• 1. 쇼핑관광의 개념 = 9
• 2. 쇼핑관광의 특성 및 효과 = 14
• 제2절 쇼핑관광객의 구매행동 특성 = 18
• 1. 쇼핑관광객의 구매행동 특성 = 18
• 2. 쇼핑관광객의 구매의사결정 과정 = 21
• 3. 쇼핑관광객의 구매행동 영향요인 = 25
• 제3절 쇼핑관광 구매행동에 관한 선행연구 = 37
• 1. 문화적 영향력과 쇼핑관광 구매행동에 관한 연구 = 37
• 1. 쇼핑동기와 쇼핑구매태도에 관한 연구 = 44
• 3. 관광유형·관광기념품 고유성요인과 쇼핑관광 구매행동에 관한 연구 = 50
• 제3장 우리나라 쇼핑관광의 현황분석 및 전망 = 55
• 제1절 쇼핑관광의 현황분석 = 55
• 제2절 쇼핑관광환경의 변화추세 = 56
• 제3절 월드컵 이후 쇼핑관광의 현황과 전망 = 62
• 제4장 조사설계 및 분석방법 = 65
• 제1절 연구모형의 설계 및 연구가설 = 65
• 제2절 표본의 설계 = 67
• 제3절 설문지의 구성 및 분석방엉 = 68
• 1. 설문지의 구성 = 70
• 2. 자료분석방법 및 절차 = 72
• 제5장 실증분석의 결과 = 73
• 제1절 응답자의 특성 및 기초 통계 분석 = 73
• 1. 표본의 인구통계적 특성 = 73
• 2. 여행행태와 쇼핑행태에 관한 일반적 특성 = 75
• 3. 총 여행경비와 쇼핑경비에 관한 교차분석 = 79
• 4. 쇼핑관광 동기 및 쇼핑관광 중요속성의 기술통계분석 = 80
• 5. 쇼핑관광 중요속성에 관한 요인화 = 83
• 제2절 가설검증 = 85
• 1. 인구통계적 특성과 쇼핑관광 중요속성간의 차이검증 = 85
• 2. 여행행태 및 쇼핑행태와 쇼핑관광 중요속성간의 차이검증 = 88
• 3. 쇼핑관광 중요속성요인과 만족도, 재방문 의사, 추천의사간의 관계 = 92
• 제3절 분석결과에 따른 요약 = 96
• 제6장 결론 = 97
• 제1절 연구의요약 및 마케팅 시사점 = 97
• 제2절 연구의 한계점 및 향후 연구 방향 = 101
• 참고문헌 = 103
• 설문지 = 111
• ABSTRACDT = 119