Huff의 확률모형과 다중회귀분석을 이용한 상권분석 비교연구 : 서울시 백화점을 대상으로 = (The) comparative study on trade area using multiple regression analysis and Huff model : The case of department stores in Seoul

다국어 초록 (Multilingual Abstract)

As Korean real estate market opens its old closed one, many foreign companies move into Korean market. With the leading domestic corporations, these foreign companies are competitively positioning their large scale department stores, discount stores, and shopping centers in all this republic. In the case of these kinds of stores, the location of those stores greatly affects on the profitability of the properties ; the location of store with good accessability and view to the existing and potential customers increases the profit and its ability of competence as well. Wrong selection of the location may bring about lethal deficit like sales decrease which is hard to overcome even through the good product quality, image enhancement, low price, and aggressive advertisement. For those companies, therefore, to comprehend the structure of trade area and the region is very important key to success. Futhermore, the change of investor's view, such as real estate as an income gain rather than capital gain, increases the importance of income approach in valuation of real estate, and this imposes another great importance on the study of market share of commercial real estate market.
This article aims to presume the market share of department stores in Seoul area through the Huff Model which has been widely used for the analysis of trade area. But two simple variations of this analysis, distance and leasable area, need examinations to fit the Model. This article:
1. Separates the trade areas of those department stores through the theoretical consideration of the Huff Model.
2. Examines the relationship between the expected market share based on practical analysis of Seoul department stores' sales and occupancy rate by sales.
3. Suggests the proper frame of trade area analysis by multiple regression using additional variations, followed by the study on the relative factors affecting department trade area; this is to provide the rational standards in establishing development strategy of large scale commercial facilities like department stores through the time series method in site planning.

목차 (Table of Contents)

• 목차 = ⅰ
• 第1章 序論 = 1
• 第1節 硏究의 背景 및 目的 = 1
• 1. 연구의 배경 = 1
• 2. 연구의 목적 = 2
• 第2節 硏究의 範圍 및 方法 = 3
• 1. 연구의 범위와 방법 = 3
• 2. 연구의 흐름 = 5
• 第2章 商圈分析에 관한 理論的 考察 = 6
• 第1節 상권의 정의와 유형구분 = 6
• 1. 상권개념과 정의 = 6
• 2. 상권의 유형 = 7
• 第2節 고전적 상권이론 = 10
• 1. 중심지 이론 = 10
• 2. 경쟁적 소매입지론 = 11
• 第3節 상권분석을 위한 중력모형의 의의 = 14
• 1. 중력모형의 개념 = 14
• 2. 컨버스의 법칙 = 15
• 3. Huff의 확률모형 = 16
• 第4節 국내의 상권분석 연구 = 19
• 第5節 분석대상과 모형설정 근거제시 = 21
• 1. 분석대상의 근거 = 21
• 2. Huff model의 적용 근거제시 = 21
• 第3章 서울시 백화점의 개발동향 = 23
• 1. 도심집중기(일제시대~1978년 이전) = 23
• 2. 부심권의 출현 및 성장기(1978년~1987년) = 25
• 3. 부심권 강화 및 지역중심 출현기(1988년~1991년) = 26
• 4. 지역중심 강화기(1992년~현재) = 27
• 5. 역세권 개발과 민자역사 쇼핑센터 = 29
• 6. IMF 이후의 유통업체의 전반적 동향 = 33
• 第4章 Huff model을 통한 실증분석 = 36
• 第1節 分析方法 및 分析對象集團의 特性 = 36
• 1. 분석방법 = 36
• 2. 서울시 백화점 상권집단의 특성 = 38
• 第2節 Huff 模型의 商圈 및 評價 = 39
• 1. Huff모형에 의한 상권분류 = 39
• 2. 시장점유을의 추정 = 43
• 3. 추정된 시장점유률의 설명력 = 45
• 第5章 추가변수를 이용한 다중회귀분석 = 48
• 第1節 백화점시설의 추가변수특성 = 48
• 1. 분석대상 백화점의 기초통계값 = 48
• 2. 적합성 검정과 설명력 = 49
• 3. 유의성과 다중공선성 = 50
• 4. 다중회귀분석 모형에 의한 시장점유율 = 54
• 第6章 結論 및 提言 = 57
• 參考文獻 = 60
• ABSTRACT = 63