The contemporary society is subject to digital. In the digital age, the moviegoing habits has been considerably changed. Today, the way to view the films is not confined within the places like cinema. Beyond the confines of time and space, we are capa...
The contemporary society is subject to digital. In the digital age, the moviegoing habits has been considerably changed. Today, the way to view the films is not confined within the places like cinema. Beyond the confines of time and space, we are capable of viewing films at anyplace at anytime we please. This change was chiefly affected by the diffusions of personal computer and video player. This is to say that the movies in the contemporary society takes more privileges than any other (visual) media. As a means to mediate a wide-range of messages, and as an absorption forces to attract the masses, the movies has potentialities to get close to the consumers in the capitalist society. As compared with any mode of mass media ever known, it plays much more significant role in modern society in terms of media education. It seems that the movies for the youth takes the place of functions of the literature or arts of the past. In other words, the youth today may seek for life values and ways of expression that match well to themselves. Or, they may regard the world of visual image[movie] as all to live.
The movies does no longer belong to the genre of arts only. It represents a triggering device for man's thinking to enrich his or her life which becomes more and more alienated, and also functions as a means to forming the social relationship. Even in economic terms, the film industry has much higher investment-returns than any other cultural industries, and being a promising industry among many that represents a nation's culture. This shows again the significance of the film industry in the future, which is enabled to distribute messages freely beyond the confines of time and space.
It is not too much to say that the youth today share their lives with the visual media, in the sense that they act sensitively upon those media. The visual media enables the youth to more extensively experience and think than ever before. As compared with the past 5 years, the distribution of personal computer and the number of Internet users have remarkable been increased.
Using computer has both effects: light and shadow. It surely helps the youth, but it's side-effect is significant. All the indices regarding the latter signify that the youth's lives are considerably subject to those media. In this regard, it is necessary for both family and educational institutions to offer a strong programme, by which the youth are enabled to decide what is wrong and what is right.
The main themes this thesis explores are:
1) to assess in what manners the youth, subject to mass media, see the movies, and to assess the purpose of moviegoing and it's satisfaction level;
2) to observe the film genre to which the youth prefer;
3) to examine how much the film and moviegoing attitude affect the youth;
4) to analyse what film genre the youth want to see, and what sort of film they want to be produced.