문화관광축제의 외국인관광객 만족도에 관한 연구 : 이천도자기축제를 중심으로

다국어 초록 (Multilingual Abstract)

Nowadays, as cultural tourism enterpreneur gets more important, and globalization localizes the society, culture & heritage festival has helped to develop local economies and unify the local community members, and it also has supported the development of local culture.
As Korean government also started the autonomy of local government, local districts have tried to stimulate their economy, unify community members, develop their culture, and enhance their local images by culture & heritage festival. So, local festivals become very popular concept in these days. With this trend, central government has chosen several local festivals and supported them continuously. For instance, the central government has supported 8 groups in 1996, 10 groups in 1997, 18 groups in 1998, 20 groups in 1999, and 25 groups in 2000. It is shown that the central government increases their supports over local festivals.
So, World Ceramics Expo held in Ich n was selected from the several successful culture & heritage festivals to make hypothesis, why foreigners choose this festival and whether they are satisfied or not, to analyze and survey to foreigners who visited. As a result of it, most of the foreigners were well-educated young adults who are aged 20 to 30, and they visited this festival for the first time.And, most of them planned one-day trip. At this point, the local festival needs a program to connect it to other travel sights.
The motives of visiting this festival are to buy the product and to satisfy their curiosities over it. It proved that ceramics worked well in economic aspect, and the festival was very attractive. However, in order to improve this festival, the advertisement and more participation of programs are required to develop its educational aspect and to unify family members through this festival.
Most of visitors were informed by word of mouth, and got information secondly from pamphlet, and in the order of magazine/newspaper, inter net. Thus, more constant and organized advertisement would be needed to bring more visitors to this festival.
After observing four groups of foreigners characterized by countries and two groups which are foreigners who live in Korea and international tourists, people from Asian countries were not satisfied well comparing with other travelers from the western countries such as America/Canada, Australia/New Zealand, and Europe. Also, foreigners who live in Korea got more satisfied than international travelers.
The reason most of Asian travelers didn't get satisfied is that they have a similar cultural background on ceramics. Also, since Asian travelers were 46% of the total foreign travelers, the satisfactions of the international travelers were recorded lower than foreigners who live in Korea. It is shown that the foreigners who live in Korea, who is familiar with our culture, could get the information about the festival easily than the international travelers. Therefore, more organized and specialized advertisements are needed for those who are from different countries.
As a result of observing satisfaction and positive aspect of this festival, it is required to improve transit system, to develop local unique culture to source of festival, and to bring more staffs and participations of community. It is also needed to organize the program for the foreigners so that they can understand it easily.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 문제제기 및 연구목적 = 1
• 제2절 연구방법 및 범위 = 3
• 1. 연구방법 = 3
• 2. 연구범위 = 4
• 제2장 이론적 배경 = 5
• 제1절 문화관광 개념 = 5
• 1. 문화관광의 등장 배경 = 5
• 2. 문화관광의 정의 = 6
• 제2절 문화관광축제의 정의 = 8
• 1. 문화관광축제의 개념 = 8
• 2. 문화관광축제의 역할 = 8
• 제3절 축제의 유형 분류 = 9
• 1. 개최 목적에 따른 분류 = 9
• 2. 행사내용 및 구성에 따른 분류 = 10
• 3. 주제형태에 따른 분류 = 10
• 4. 지향성에 따른 분류 = 11
• 제4절 관광지 선택행동 및 관광 만족 = 13
• 1. 관광자의 관광지 선택행동 = 13
• 2. 관광만족에 관한 선행연구 = 14
• 제3장 이천지역축제의 현황과 개관 = 16
• 제1절 이천지역의 관광환경과 도자기 축제 = 16
• 1. 이천지역의 관관환경 = 16
• (1) 이천지역의 지리적 환경 = 16
• (2) 이천지역의 역사 = 17
• (3) 이천지역의 문화적 잠재력 = 19
• (4) 이천지역의 관광산업 = 21
• 2. 이천도자기축제의 전개 = 26
• (1) 배경과 목적 = 26
• (2) 이천도자기 축제의 연혁 = 28
• (3) 제14회 이천도자기축제의 추진방향과 행사내용 = 29
• 제2절 한국의 지역축제 현황 = 30
• 1. 한국의 지역축제 = 30
• 2. 이천지역의 도자기축제 = 37
• 제4장 실증분석 = 39
• 제1절 연구모형 및 조사의 설계 = 39
• 1. 연구모형과 가설설정 = 39
• 2. 조사설계 = 41
• (1) 표본추출과 조사시기 = 41
• (2) 설문지의 내용 및 구성 = 41
• 2. 연구분석의 틀 = 43
• 제2절 조사결과의 분석 = 44
• 1. 인구통계적 특성 = 44
• 2. 관광 형태에 따른 특징 = 52
• 3. 축제에 대한 평가 및 만족도 분석 = 60
• 4. 가설의 검증 = 68
• 제3절 분석 결과의 요약 = 77
• 제5장 결론 = 82
• 참고문헌 = 86
• <부록:조사설문지> = 89
• ABSTRACT = 97