This thesis intended to search for ways to internationalize one of our traditional foods, GuJeolPan, and present it as a tour product by reviewing ancient literatures on wheat wrapping dishes researching on those dishes in Korea and other countries, a...
This thesis intended to search for ways to internationalize one of our traditional foods, GuJeolPan, and present it as a tour product by reviewing ancient literatures on wheat wrapping dishes researching on those dishes in Korea and other countries, and surveying preference for such foods among foreigners.
The first statement on wheat wrapping dishes appeared in an ancient document, Dongkuksesigi, in 1849. It referred to wheat wrapping as YeonByung, its ancient name. It can be inferred that YeonByung was transferred from Chinese ChoonByung (or BakByung) by emissaries to China, and was evolved into wheat wrapping which was made of more diluted flour dour to cater to Korean taste. So, the authors can interpret that GuJeolPan originated from wheat wrapping in that wheat wrapping was recorded in the old cooking book, Joseon General Recipes,in 1917 and GuJeolPan was recorded as special wheat wrapping in the old cooking book, Simple Joseon Recipes, in 1924. It was Joseon Recipes in 1939 that contained the current name, GuJeolPan. Ingredients of
GuJeolPan include flour, buckwheat flour, sorghum powder, sticky rice powder and flour with egg for wheat wrapper. Otherwise, round slices of beet are used to mix with vinegar and sugar. There were as diverse
as 26 wrapping materials. They varied by season. Wrapping sauces include Chojang made of fermented red pepper and a mixture of Chojang and mustard.
The most popular wrappings include Peking Duck in China, Maguroyubamaki in Japan, Goi Cuon in Vetnam, Popiah in Malaysia and Lumpia in the Philippines. Indonesians only have Nonya Pan Cake that is enjoyed in Malaysia as well, and fried wrapping dishes, Lumpia Goreng, similar to Chinas Chunjien, with no other wheat wrappings.
In India, a semblance of wheat wrapping is a kind of slim bread, with curry on Roti. Other semblances include Cr pe in France, and Tacco and Fajita in Mexico. As a result of surveying these dishes in other nations, the authors concluded GuJeolPan was different and unique from its counterparts in foreign countries in terms of wrapping,materials, recipe and sauces.
In the survey of preferences for GuJeolPan among foreigners, more than 80% of the respondents were found positive to all questions such as taste, texture, harmony of colors, containers, etc.
What were suggested as the specific methods to internationalize the dish are to use GuJeolPan containers, the core part of its differentiations, and to diversify the color of wheat wrappings. For example, light reddish wrapping with schisandra chinensis and jujube, thick red-colored wrappings with white lotus flowers and beet
juice, yellow wrapping with gardenia and curry powder, orange wrappings with carrot juice, green wrappings with green vegetable juice and powder green tea and black wrappings with manna lichen and black rice.
Based on the survey findings, a diversity of GuJeolPan was developed, e.g. GuJeolPan with different wrapping materials, differently cooked GuJeolPan, GuJeolPan with chicken, GuJeolPan with ginseng, GuJeolPan with Kimchi, GuJeolPan with seafood, GuJeolPan with vegetables and mushrooms, GuJeolPan with cows intestines. In addition, vinegar soybean sauce, mustard sauce, juice-salted seafood sauce, hot sauce, sweet and chilly sauce, honey mustard sauce, peanut sauce, pine nut sauce, etc are developed to offer a wide selection of sauces. With
all the efforts, the authors have searched for ways to develop GuJeolPan into a world class dish that is beloved by the people from all over the world.