地域活性化를 위한 自治團體 文化行事의 改善方案에 관한 硏究 : 慶州 世界文化엑스포를 中心으로 = (A) Study on the Improvement of Cultural Event of Local Authorities for Regional Revitalization : The Case of World Culture Expo of KyongJu City

다국어 초록 (Multilingual Abstract)

Ⅰ. Purpose
Many Countries hold international culture event for revitalize of national economy. Nowadays local authorities try to hold international culture event for revitalize of regional economy. KyongJu also intend to revitalize regional economy and tourism industry through opening World culture expo.
In this context, the purposes of this study are to analyze the degree of contribution of culture event in the regional economy and tourism industry and search for direction of the culture event.
Ⅱ.Theory
This study reviews theories which deal with the regional revitalization and culture expo. Theories related to regional revitalization and culture event are proposed as follows. First, culture event have something to do with regional revitalization. The more diverse culture event, the more revitalize region. Second, There are many sided expo. KyongJu world culture expo are characterized by some aspects. Especially KyongJu world culture expo is completely different from industry expo. Third, in the opening the KyongJu world culture expo, many various factors are mixed such as the changing new paradigm, glocalization, harmony of the world. Therefore forth, KyongJu world culture expo contribute to national development and peace of the world as well as in the regional revitalization.
Ⅲ.Analysis
Major statistical methods to analyze the collected data were the frequency and percentage. The SPSS program was used to analyze the data. The major findings of this study are as follows.
First, in the aspect of economy, Many people think that KyongJu world culture expo is of no use in the regional economy, and to extend help in the regional economy, KyongJu world culture expo has to linked with other tourism resources. Second, in the aspect of civic participation, civic participation is very important to success of KyongJu world culture expo. Especially the participation of the citizen, university students, expert is important. Third, in the aspect of contents, KyongJu world culture expo is very poor. Above all, the information for the foreign and the size of the event space are very poor.
Ⅳ. Policy Implications
The results of the analysis provide some policy implications.
First, in the aspect of economy, for helpful to regional economy, expo develop merchandise and tourism routes linked with other tourist resort, ordinary times open, income allocate KyongJu more than KyungBuk.
Second, in the aspect of participation of citizen, expo has to link with universities in KyongJu, an educational-industrial complex, to use the volunteers around university students in the right place, to improve the Image.
Third, in the aspect of contents, KyongJu world culture expo insure substantiality, get link with development of KyungBuk.
Ⅴ. Conclusion
This analysis provides some useful policy implications for the improvement of cultural event of local authorities for regional revitalization. First, It is necessary to secure an ample budget related to tour and world culture expo. Second, expo has to relate to various culture events of KyongJu and establish a foothold to be substantial world events. Third, expo develop into events that common with the citizen.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구목적 = 1
• 2. 연구범위 = 2
• 3. 연구방법 = 3
• 4. 선행연구 동향 = 4
• Ⅱ. 지역활성화를 위한 문화행사의 이론적 배경 = 11
• 1. 지역활성화와 문화행사 = 11
• 1) 지역활성화 = 11
• 2) 문화행사 = 22
• 2. 경주 세계문화엑스포의 본질 = 32
• 1) 엑스포의 개념과 의의 = 32
• 2) 경주 세계문화엑스포와 산업엑스포와의 차이점 = 36
• 3. 경주 세계문화엑스포의 문화사적 배경 = 38
• 1) 새로운 패러다임의 변화 = 38
• 2) 새로운 글로컬리제이션 = 42
• 3) 융합과 조화의 세계문화 축전 = 43
• 4. 지역활성화와 경주 세계문화엑스포 = 45
• Ⅲ. 실증분석 = 46
• 1. 자치단체의 문화행사의 특성 분석 = 46
• 1) 대구시 문화행사의 특성 분석 = 46
• 2) 경상북도 문화행사의 특성 분석 = 47
• 2. 경주 세계문화엑스포의 특성 분석 = 49
• 3. 조사결과의 분석 = 51
• 1) 조사대상자의 일반적 특성 = 51
• 2) 경제적 측면의 특성 = 54
• 3) 주민참여 측면의 특성 = 61
• 4) 내용적 측면의 특성 = 65
• Ⅳ. 지역활성화를 위한 문화행사의 개선 방안 = 69
• 1. 조직과 기구 = 70
• 2. 행사장 건립 = 71
• 3. 관리 운영 및 재정 = 72
• 1) 관리 운영 = 72
• 2) 사업 = 75
• 3) 재정 = 77
• 4. 홍보 및 관람객 유치 활동 = 79
• 5. 행사 = 81
• 1) 행사 = 81
• 2) 공연 = 82
• 3) 전시 = 83
• Ⅴ. 결론 = 85
• 1. 요약 = 85
• 2. 결론 = 90
• 참고문헌 = 94
• 영문초록 = 102
• 부록 = 105