The event of leisure sports is very popular as an training program of each enterprise and its store increase in number to over supply. Therefore, each, organization of leasure sports is in urgent need of establishment on marketing strategy.
The aim...
The event of leisure sports is very popular as an training program of each enterprise and its store increase in number to over supply. Therefore, each, organization of leasure sports is in urgent need of establishment on marketing strategy.
The aim of this study is to examine the relationship between participating intent or restriction according to the participant and each variable of acting intent and actual action, is to understand its character to present it as the fundamental material to settle public sand culture of leisure and increase health, and establish marketing strategy of leisure sports.
The questionnaires for this study are replied by people in Gwang-ju and they are processed statistically with SPSS. 9.0 version, the questionnaires inquire about participating intent, participating attitude, restriction factor, acting intent, actual action, resident statistic variable, most items use five-point scale of LIKERT.
We analyzed factors to prove the fitness about each main item factor analysis selected the factors over ELGENVALVE 1, over factor fitness 0.4 with the use of VARIMAX rotation and confidence proof used cronbach"s Alpha, where every items exceed standard point 0.6 generally desired, to represent high confidence in each item.
In the content of these theses, chapter 1, as an introduction, demonstrates the aim, necessity of study and its method; chapter 2 is theoretical observation on leisure sports, chapter 3 settles the basis of study due to provable analysis through assumption and study model, chapter 4 inspects participating intent and thoughts about restriction with questionnaire data for provable analysis of participants and suggest the optimum standard of new other solution, chapter 5 offers abstract and conclusion.
We proposed this assumptions to prove the facts discussed in the theoretical background.
Assumption 1 : According to the resident statistic character, there will be a difference in participating intent.
Assumption 2 : Participating intent will affect leisure attitude, acting intent, actual action.
Assumption 3 : Emotional, Acting, Cognitive factors of leisure attitude will affect acting intent.
Assumption 4 : Acting intent will affect actual action after proposing such assumptions and analyzing.
We came to follow conclusion. First, examining the participating intent of leisure sports according to each sex, male wants more to meet other new people and to increase friendship than female in social aspect, and to develope physical power, and retain health in cognitive aspect.
Second, it is shown that prior variables affecting leisure attitude are social factor, rest factor, intellectual factor, this result show that we can reinforce, the attitude of leisure sports by emphasizing increasing friendship and relationship as social aspect, the leisure of life and physical, mental rest and removal of stress as rest aspect, satisfaction of curiosity and gaining new intelligence, when we intend to improve the attitude of leisure.
Third, among the variable affecting acting intents there is some negative. The personal inner factor appears, which show that acting intent diminish by itself when they are ashamed of new activity or their comrades or family consider leisure sports as negative.
Forth, the actual factors affecting leisure activity negatively are the reciprocal restriction and structural restriction, which suggest that actual activity diminished when there are no time for leisure sports and vehicles to participate and competence in time and many of partaker and technique of leisure sports.