국내 영화 타이틀 로고타입(Title Logotype)의 캘리그래피(Calligraphy)에 관한 연구 : 한글 캘리그래피 中心으로 = (A) Study of Calligraphy in Korean Movie Title Log otypes : Laying Stress of the Korean language

다국어 초록 (Multilingual Abstract)

A movie is the most interest thing for customers in societies where the amount of information increases and popular culture gets more consequence. A movie is a kind of art which reflect the aspects of culture and industry with the support of customers in the same period. Movie agencies concentrate on advertisement and announcement because making movie costs a lot.
Title logo types among factors in movie announcement are adopted as fundamental and important things. the (Movie) logo type represents the genre and contents of the movies implicitly and works as an important communication tool evoking the interest of the audience. And it must deliver aesthetic sentiment and moreover enhance the movie image on the basis of being easy to recognize.
In Korea, the simple logo types between 1930's and 1980's were not formative using similar fonts and from 1990's they began to popularize computers and spread a lot of font-types and that enabled customers to raise their visual intelligence. From the late 90's calligraphy, letter of the sense was used widely because it had high quality level and enough power to appeal to the sensitive generations. Future title logo type lettering must emerge from uniformity and it must be designed to satisfy customers' various desires, so that the formative application of calligraphy in domestic movie title logo type will bring about new synergy effect with the fusion of art and commerce.

목차 (Table of Contents)

• 그림목차 = i
• ABSTRACT = iv
• 제1장. 서론 = 1
• 1. 연구목적 = 1
• 2. 연구범위 및 방법 = 2
• 제2장. 캘리그래피와 영화 타이틀 로고의 이론적 배경 = 3
• 1. 캘리그래피의 이론적 배경 = 3
• 1-1. 캘리그래피의 개념 = 3
• 1-2. 동ㆍ서양 캘리그래피의 역사 = 4
• 1-3. 타이포그래피에서의 캘리그래피의 위치 = 16
• 2. 캘리그래피의 조형적 특징 = 22
• 2-1. 주목성 = 22
• 2-2. 선 = 23
• 2-3. 표현재료의 적합성 = 23
• 2-4. 현재의 도구 = 24
• 3. 영화 타이틀 로고타입의 이론적 배경 = 25
• 3-1. 영화타이틀 로고타입의 개념 및 역할 = 25
• 3-2. 영화 타이틀 로고타입에서의 캘리그래피의 특성 = 26
• 제3장. 사례분석 = 35
• 1. 국내 영화 타이틀 로고의 사례분석 = 35
• 1-1. 설문조사 = 35
• 1-2. 장르별, 조형적 표현적 분석 = 39
• 2. 캘리그래피 적용의 문제점 및 개선방안 = 48
• 2-1. 문제점 = 48
• 2-2. 개선방향 = 49
• 제4장. 결론 = 50
• 참고문헌 = 53
• 국문초록 = 55