테마파크홍보에 관한 연구

다국어 초록 (Multilingual Abstract)

Today, the theme parks become a main part of tourism industry for the tourists of the world and acknowledging the importance, each country make effort to promote about ideal the theme park.
The recognition and activity for the leisure have considerably been changed, in respects of the times and societies, under the influence of the industrial development in technology.
Theme park is an industry with a most promising future.
Recognitions of rapidly changing environment around theme park, the purpose of this study is to establish frame of problem a how to build a learning development of theme parks. And to present the way to activate theme park public relations.
And, aims to analyze the situation of theme park, the value and quality and point out the problem which hamper the theme park.
In case of the ‘Walt Disney World’in the United States that is the model of amusement park in the world, it is attracted by the space that us reflected in the American emotion and culture of the traditional and special story.
Many advanced countries in the world already invested huge money to promote their theme park to maintain economic power over the world in 21century.
Thus required to introduce marketing oriented public relations in this changing situation and grow up gradually in competition environment, and customer oriented changing situation.
Therefore we must develop and improve our tourism industry in corporation with government and companies and invest money to develop special theme park, resort, hotel in the future.
It has recently taken an active stand so, development of the theme park.
But in fact, theme park company in our country is the quickening period and not have any ideal program due to lack understanding.

This study consists of 5 chapters.
The first chapter, as an introduction, refers to a motive, object, method.
The second chapter, as a step to examine theoretically about theme park.
The third chapter, as a framework to analyze and compare a foreign country(USA, Japan, France) & Korea theme park and region development possibility.
The fourth chapter, through analyzing theme park public relations and marketing derived from the above.
Especially, including the efficient method of public relations and importance of the public relations through the example of theme park.
The fifth chapter, draw a following conclusion based on the study results.
In this way, the study can suggest us the following points.
First, theme parks in Korea should be developed with our own theme such as create an Korean atmosphere of traditional costume that can express perfectly in the future.
Second, to overcome difficulties and problems on development. And so, attempts to suggest more valuable and creative idea to develop the theme park.
Recently theme park company will maximize sales volume and customer satisfaction at the same time.
As a result, new theme park scheduled to develop in the future should be contained a certain concept on theme and on management with public relations.
The theme park is recognized the representative space of national culture symbol with life style. So we have to develop new character and theme park that is reflected a theme unique to Korea.