한국 무역업체의 전자상거래 활용에 관한 연구 : 사이버 무역을 중심으로 = (A) Study on the effect of electronic commerce of firms in korea : with a special reference to cyber trade

다국어 초록 (Multilingual Abstract)

This research is to study the frequency of internet use in domestic trading companies and to analyze how to appear the effect of internet use in accordance with the frequency of internet use. To subdivide the analysis, the effect of internet use is classified into the curtailment effect of expenditure of transaction & time, the binding effect in customer, and the effect of penetrating markets. We survey that there is some relationship with the frequency of internet use in each effect.
Prior to examining the effect of internet use, I survey the concepts, trends, and prospect of cyber trade in electronic commerce through the research of documents. Before the positive analysis, I synthetically evaluated the characteristics of existing researches regarding electronic commerce and internet trade.
On the basis of the existing theories and prior research, the hypothesis of research for positive analysis is established and the research model of positive analysis is developed through the transition model of effect of internet use and the decision model of effect of internet use. For the verification of the research hypothesis, I developed measurement items and executed questioning survey.
In the positive analysis, first of all, I analyzed whether there are any changes of the frequency of internet use according to the characteristics of companies and the effect of internet use through the verification of the hypothesis in accordance with types of importing & exporting companies. This sort of positive analysis mainly uses valid analysis, reliance analysis, variance analysis, regression analysis, and non-variance analysis and use SAS statistics package as the analysis tools.
The results of positive analysis are summarized as follows;
First, we come to know that there is no difference between the trading companies and the manufacturing &trading companies in the frequency of internet use.
Second, the frequency of internet use according to the types of trading companies appears to be high the companies concentrating on exporting, the companies concentrating equally on importing & exporting, and the companies concentrating on importing in the order.
Third, the larger the scale of companies, the more likely the frequency of internet use appears to be high.
Fourth, the higher the frequency of internet use, the more likely a curtailment of marketing expenditure is reduced.
Fifth, the higher the frequency of internet use, the more likely working hours are reduced.
Sixth, the higher the frequency of internet use, the more likely customer intimacy appears to be effective.
Seventh, the higher the frequency of internet use, the more likely related companies or customers are satisfied.
Eighth, it is proved that an acquisition of marketing information is close relationship with internet use. That is, the higher the frequency of internet use, the more likely an acquisition of marketing information is high.
Ninth, the higher the frequency of internet use, the more likely the competitive predominance of companies is slightly enhanced.
On examining the results of positive analysis, the companies, which replied to our questioning survey, are appeared to use easy technology of communication in frequency of internet use and to deal successfully with no limitation of time and space that are main characteristics of internet.
Even though the history of internet is short, internet is an important means in trading industry. But the research on the effect of internet use, which is occurred when internet is used in trade, is not active yet. This research can find the meanings of analysis on effect of internet use in accordance with frequency of internet use.
To put it concretely, the suggestions of this research are as follows;
First, in this research we come to know that frequency of internet use of manufacturing & trading companies as well as trading companies appears to be high in a different way of results of prior researches. This shows that internet is more generalized and internet use is gradually extended.
Second, in this research, I examined the effect of internet use classified into the curtailment effect of expenditure of transaction and time, the binding effect in customers, and the effect of penetrating markets. Especially fields of the binding effect in customers should be kept studying in future.
Third, the characteristics of internet are positively verified through this research. Internet is medium that deals successfully with time and space. On examining the effect of internet use, these characteristics of internet are actually reflected in electronic commerce and internet trade.
The results of positive analysis indicate several ways for activation and acceleration of internet trading.
First, high frequency of internet use of companies concentrating on exporting means that the companies use internet a lot in exporting transactions. But actually internet takes little weight in exporting transactions. Consequently, we try to find solutions to problems that companies can use internet more in exporting transactions. For instance, existing transaction intermediary can be developed to specialize trading votal site and this site should embody total cyber trading.
Second, the larger the scale of companies, the more likely frequency of internet use appears to be high. In contrast with small scale of companies, which are less competitive, trading organizations should consistently supply small scale of companies with education and support regarding internet trade through education system.
Third, internet should be tried to find a solution to a problem as a strategic tool. In trading companies, internet use is not just for information retrieval or E-mail but also methods of internet use as strategic tools should constantly be developed and generalized to enhance competitiveness.
Even though this research has some meanings of analyzing the binding effect in customers and the effect of penetrating market that have not dealt with in prior researches, on the other hand this research has the critical points as follows;
First, the measurement items of this research were not more elaborate and objective. Due to this, there are some possibilities that the companies that participated in the questioning survey would reply subjectively.
Second, the effect that I liked to analyze is little bit abstract. The binding effect in customers or the effect of penetrating market is not appeared quickly. Because of the short period of internet use in trading transaction, to analyze the effect has contained the critical points.
Third, the positive analysis of the research does not use various statistics methods and mainly depends on variance analysis and regression analysis. Because other statistics methods are not used, there is the critical point that the reciprocal action and the effect between variables are not more verified.
On the basis of the critical points, hereafter research subjects will be integrated as follows;
First, the development research of measurement items will be preceded to clearly verify the binding effect in customers and the effect of penetrating market in hereafter research.
Second, in research I just analyzed the effect of internet use but it is important that hereafter research will deal with how to enhance the effect of internet use.
Finally, we should recognize that internet is not just for the technology of communication but also should be developed to get competitiveness as strategic tools in the world market.

목차 (Table of Contents)

• 목차
• 제I장 서론 = 1
• 제1절 연구의 목적 = 1
• 1. 연구의 배경 = 1
• 2. 연구의 목적 = 2
• 제2절 연구의 대상 및 방법 = 3
• 1. 연구의 대상 = 3
• 2. 연구의 방법 = 4
• 제3절 연구의 구성 = 4
• 제II장 전자상거래와 사이버 무역 = 6
• 제1절 전자상거래와 국제무역의 변화 = 6
• 1. 상거래 환경의 변화 = 6
• 2. 가상공간에서 전자상거래의 구현 = 9
• 3. 사이버 공간을 통한 국제무역의 발전과 변화 = 16
• 제2절 사이버 무역에 따른 국내외무역법규의 변화 = 25
• 1. 국제무역법규의 변화 = 25
• 2. 주요국의 무역법규변화 = 32
• 3. 우리나라의 무역법규변화 = 35
• 제III장 전자상거래와 사이버 무역의 효과에 관한 선행연구 = 39
• 제1절 전자상거래에 관한 선행연구 = 39
• 1. 전자상거래 모델 연구 = 39
• 2. 전자상거래 실증연구 = 44
• 제2절 사이버 무역 효과에 관한 선행연구 = 49
• 1. 거래비용이론 선행연구 = 49
• 2. 고객관계결속 선행연구 = 54
• 3. 시장진입 및 경쟁우위 선행연구 = 58
• 제IV장 사이버 무역의 효과 분석을 위한 모형 및 가설 = 64
• 제1절 사이버 무역 연구 모형의 개발 = 64
• 1. 인터넷 활용 효과의 변천 = 64
• 2. 인터넷 활용효과의 결정 요인 = 69
• 3. 실증분석 연구 모형 = 70
• 제2절 연구가설의 설정 = 71
• 1. 기업특성에 대한 가설 = 71
• 2. 거래비용 절감에 대한 가설 = 72
• 3. 거래선과의 관계에 대한 가설 = 75
• 4. 시장진입에 대한 가설 = 77
• 제3절 설문지 설계와 측정변수의 정의 = 79
• 1. 설문지의 설계 = 79
• 2. 측정변수의 정의 = 80
• 제V장 사이버 무역의 활용에 대한 실증분석 = 86
• 제1절 자료의 수집 = 86
• 1. 조사대상 = 86
• 2. 자료 수집 방법 = 86
• 제2절 표본의 구성 및 분석 = 87
• 1. 표본의 구성 = 87
• 2. 기본 분석 = 90
• 3. 신뢰성 분석 = 100
• 제3절 사이버 무역 활용 효과 가설 검증 = 102
• 1. 기업특성에 대한 가설 검증 = 102
• 2. 거래비용에 대한 가설 검증 = 105
• 3. 거래선 관계에 대한 가설 검증 = 108
• 4. 시장 진입 가설 검증 = 112
• 제4절 실증분석 결과의 요약 = 114
• 제VI장 결론 = 118
• 제1절 연구의 요약과 시사점 = 118
• 1. 연구의 요약 = 118
• 2. 연구의 시사점 = 119
• 제2절 연구의 한계 및 향후 연구과제 = 121
• Summary = 123
• 참고문헌 = 128
• 부록 = 136