The housing culture of our country is changing rapidly across the
board ever since we have adopted western civilization after the 1960s.
Especially, social environment as a trend of changing toward the
nuclear family, an increase of a bachelor househo...
The housing culture of our country is changing rapidly across the
board ever since we have adopted western civilization after the 1960s.
Especially, social environment as a trend of changing toward the
nuclear family, an increase of a bachelor household, and changes in
life style ,caused transition of housing demand pattern. Accordingly, in
terms of social request, we have come to need another form of
housing which can fulfill the demand of variable specific customer who
has different lifestyle from existing one.
Although this kind of social change has led exiting one-room to
make improvement suitable to our situation, it is still in an early stage
of both in quality and quantity aspect compared to those countries
where the bachelor household has already developed . The reason is
that our traditional family convention, extended family system, has
been changed to nuclear family very quickly, but the function of house
couldnt catch up with it.
Gradually, house is on a changing trend from simple residential
space to multi functional space based upon individual needs, a number
of household and life style. It goes without saying that the conception
of a house for 1 or 2 people is a unfamiliar term seeing from a view of our traditional family system. However, it is the time to research
on a house which is suitable for 1 or2 people which has increased by
degrees under the precondition that demand has to meet the proper
supply.
Therefore, under the purpose of proper supply for demand, I have
launched analyzing the typical form of house for 1or 2 people in
the first place. And by analyzing assortment of prospective customer
for one-room, research of household condition and request of tenants, I
have picked out and generalize trouble factors in this research ,which
is aimed for laying down guidelines for one-room targeting specific
customers by understanding their traits .
In this thesis, as a basic stage I have researched on the actual
condition of housing at present from the variable documents to study
a house for 1-2 people, and then Im suggest the problems and
developmental plan which is brought about by universality of this kind
of housing.
Likewise, I have analyzed the usage and development condition,
problems through research on examples of house for 1-2 people which
are presently used ,and also look for a sense of satisfaction and claim
through interviewing individually about their condition of life style. I
have tried to grasp the point of their traits and assortment of variable
customer by analyzing the last part of contents.
In this research, by investigating one-room housing condition and
desire of tenant in customers aspect, I suggest a alternative one-room
which fits to customer in variety level in the suppliers aspects. This
research can be concluded as following.
First of all, I have assorted components of prospective customer from job and age It is arranging from bachelor or newly weds to students,
seniors, couples living with their young kids. And then I`m suggesting
the supply strategy which is right for their individual characteristic.
1) Student
Students are usually looking for house on lease for certain amount of
time generally from 1year to 3-4 years to go to school. Taken into
account of this situation, it would be better to supply house on lease
than on sale. In this situation, we have to consider economic aspect
and material interest gain rather than high-class facilities. In a
concrete way, when planning for house targeting students, it is
preferable to choose the location where they can use the transportation
conveniently and to have the form of officetel building built in the size
of 8-10 pyung when setting the basis of 1 person.
2)Office Worker
They are usually over 25.Since they are considering functional and
profitable aspect ,they have a tendency to demand possible use of
faxing machine and office space. Thus, they prefer multi-functional
house that combines house and office at the same time, in that
concept of different point of view they offer advanced communication
facilities as satellite system and internet services as well as furniture
as tv ,closet, freezer etc. Moreover, it is preferable to plan apartment
complex in the size of 11-15 pyung which locates in convenient place
of easy access. 3) Newly weds
There are over 40 thousand newly married couples every year and
they are potential customer of one-room housing. Since they are both
working , they have higher purchasing power compared to business
man and students. So there are a lot of them prefer one-room
housing. When targeting newly weds, it is necessary to plan a bigger
house than existing one. It is good to make it an apartment style or
secluded style to protect privacy contrary to bachelor household in
terms of location and the form of house.
4) Seniors
Old people will become a prospective customer for small scale house
for 1-2 people soon. Therefore it is necessary to be equipped with
laundry and cleaning service as well as shopping. In addition, it has to
be discriminated from other house in color, material, flow planning,
arrangement of bathroom, floor heater which old people prefers. It is
preferable to choose secluded location with intensive
residence-commerce complex building type where they can easily use
other convenient facilities and middle corridor type where they can
have relations with neighbors contrary to young people who consider
private life as important. The optimal level of scale is in the size of
11-15 pyung.
5)Couples with young kids
In terms of a data on the study of social population, this generations
which are usually couples with young kids or low income class take
up a large proportion in our society. It could be hard for them to live in one-room housing without division in space for children and
couples. It could be used for kids in the day time but it began to
change to a place for parents at nights. In this respect, by studying to
satisfy both of them, we have to led them not to feel inconvenience
even though it is small through utilizing basement space as
entertaining room, fitness room, studies .the customers who are
family oriented requires simple housing form where the smallest
optimum level of scale is in the size of 16-18pyung
Housing is the basic elements for all people and as far as this
concerns ,each class of our society has to be supplied with suitable
house. Although our country had been changed toward to nuclear
family for a long time and bachelor had gradually increased by
civilization and industrialization and also variety of life style has led to
diversify the life of people, the suitable housing development for each
customer leaves much to be desired.
This is time to develop and control the suitable house for each
customer, for example the bachelor house is for people who cannot
afford or dont need a big house. We have to consider development of
rental housing for variable customer as single ,or business man who
works at home or temporary resident house as they are increasing
gradually.