우리나라 컨설팅 산업의 효율성 제고에 관한 연구 : 중소기업상담회사를 중심으로 = (A) Study on the Efficiency Enhancement of the Korea Consulting Industry

다국어 초록 (Multilingual Abstract)

As Korean economy has rapidly fluctuated in the boarderless international competitive situation, knowledge-based service such as consulting takes an important role in providing competitive advantage. There have been about 180 consulting companies for small-medium sized firms(CCSMF), registered in Small-Medium Business Agency since 1986.
There has been little research on the CCSMF'S performance, practical roles, related business difficulties, and their impact on small-medium sized firms' management. Thus, the objectives of this research are to investigate major factors to influence small-medium sized firms' satisfaction, and reuse intention with respect to CCSMF's performance. Also, this study examines the differences in small-medium sized firms' performance of cost and time savings between the consulting service experienced group and the inexperienced group. In addition, the perceptual differences between CCSMF and small-medium sized firms with respect to CCSMF's performance, satisfaction, and reason for dissatisfaction
A survey was conducted to collect the data with two types of questionnaires. One type was administered to small-medium sized firms, either service experienced or inexperienced. The other type was distributed to CCSMF The final samples used in the analyses were 52 of service experienced firms, 50 of inexperienced firms, and 53 of CCSMF.
Services of regression analyses were employed to examine the relationship among the perceptual factors of CCSMF's performance, satisfaction, and reuse intention. In addition, ANOVA, x2 test, and t-test were conducted for exploring the differences mentioned above.
The study results show that the CCSMF's performance of behavioral work attitude, specific knowledge, and managerial support significantly influence the small-medium sized firms' satisfaction and reuse intention. Reuse intention for CCSMF was found to be significantly affected by CCSMF's after service perception, the number of consultants engaged in the service, behavioral work attitude, and managerial support. The difference in tax savings between consulting service experienced and inexperienced firms was statistically significant. That is, the consulting service experienced group saved related tax and business initiation expanse than the inexperienced group. Further, the perceptual differences in CCSMF's after service performance, satisfaction, and reasons for dissatisfaction were found. CCSMF perceive their performance of after service, and satisfaction more highly than small-medium sized firms. Most striking thing was that about 50% of service experienced firms complained lack of CCSMF's practical business support.
The results of this research are shown to provide several relational aspects between consulting company and client company. This research offers meaningful implications for CCSMF's business practice and strategy.

목차 (Table of Contents)

• 목차 = ⅰ
• ABSTRACT = ⅴ
• 제1장 서론 = 1
• 제1절 연구의 필요성 및 목적 = 1
• 제2절 연구의 내용 및 방법 = 2
• 제2장 이론적 배경 = 4
• 제1절 효율성의 개념 = 4
• 제2절 컨설팅 산업의 현황과 발전과정 = 8
• 제3절 중소기업상담회사에 대한 분석 = 12
• 제3장 컨설팅 산업에 대한 선행연구 = 17
• 제1절 중소기업청의 조사결과 = 17
• 제2절 중소기업상담회사에 대한 만족도 조사 = 19
• 제4장 실증분석 = 22
• 제1절 조사의 기본설계 = 22
• 1. 표본의 선정 = 22
• 2. 연구모형 = 23
• 3. 분석내용 = 23
• 제2절 실증분석 결과 = 24
• 제5장 결론 = 49
• 제1절 연구의 요약 = 49
• 제2절 연구의 시사점 = 50
• 제3절 연구의 한계 및 향후 과제 = 51
• 참고문헌 = 52
• 설문서 = 53