지역방송 공동제작의 특성에 관한 硏究 : 호남지역 MBC 계열사를 중심으로 = (A) study on the characteristics of co-production in local broadcasting companies

다국어 초록 (Multilingual Abstract)

Local broadcasting companies have structural limitations themselves in improving quality and quantity of programs, due to the narrow advertizing markets that restrain sufficient financial supports. Against this backdrop, the emerging private and satellite broadcasting companies are driving them in the spot.
This study is intended to provide basic data that can secure efficient program-production alternative through the analysis of co-production situations among local broadcasting companies. This effort will play an important part in suggesting a way-out to local broadcasting companies at risk mentioned earlier.
To that end, this article established study objects as following :
1. What's the situation of co-production in Korea's local broadcasting companies, in particular, among MBC subsidiaries.
2. What's the characteristics of co-production among MBC subsidiaries.
3. What are alternative to activating co-production among local broadcasting companies.
This paper analyzed co-production programs from the spring of 1999 to one of 2000 by four subsidiaries in Honam province, that is, Kwangju, Mokpo, Yosu, and Chunju stations. As the results, it's clear that co-production has several positive effects.
First, Co-production enables local broadcasting companies to encourage mutual understanding and inter-regional exchanges through sharing human and material resources one another.
Second, Co-production makes quality programs possible on the basis of more extensive advertizing markets and financial chip-in.
Third, Co-production brings out favorable competitions among the staff in each broadcasting company.
Fourth, Co-production increases production ratio even with fewer production staff.
In spite of this strength, co-production is not full-down up until now. This situation lies in three factors : poor and insufficient advertizing markets, the short of policy and efforts by subsidiaries as well.
Thus, following alternatives are suggested. First, the unit of advertizement price and advertizement price on audience ratio should be rearranged, in order to create more extensive audience. Futhermore, on terms of policy support, more close ties among local subsidiaries are needed. Otherwise, satellite broadcasting and digital trends will aggravate managerial stakes. Also, support policy such as desirable evaluation on co-production should follow. Last but not least, local subsidiaries need to give up their egotism, pursuing more active cooperation themselves. In addition, co-production committee for co-production and co-purchase will improve the current production conditions on various strategies terms.
Domestic broadcasting markets are confronted with fierce competition along with the introduction of private and satellite broadcasting companies. Therefore, local subsidiaries should reinforce cooperation each other for their survival and supplying more quality programs than local private broadcasting companies are doing.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구문제와 연구방법 = 5
• 1. 연구문제 = 5
• 2. 연구방법 = 6
• 제2장 MBC 계열사의 경영 현황 = 7
• 제1절 국내 방송광고 시장의 변화와 MBC 계열사 = 7
• 제2절 호남지역 MBC 계열사의 경영 = 10
• 제3장 공동제작의 유형과 현황 = 14
• 제1절 공동제작의 개념과 유형 = 14
• 제2절 MBC 계열사의 공동제작 = 18
• 제3절 지역민방의 공동제작 현황 = 23
• 제4장 호남지역 MBC 계열사의 공동제작 = 26
• 제1절 호남지역 MBC 계열사의 편성비율 변화 = 26
• 제2절 호남지역 MBC 계열사의 공동제작 프로그램 = 31
• 1. 공동제작 프로그램 = 31
• 1) 생방송 화제집중 = 32
• 2) 시대와 인물 = 36
• 3) 내고향 좋을씨고 = 37
• 2. 프로그램의 교환 및 뉴스 교류 = 38
• 1) 프로그램 교환 = 38
• 2) 뉴스 교류 = 39
• 3. 공동제작 프로그램의 특성 및 평가 = 41
• 제3절 공동제작의 활성화 = 43
• 제5장 결론 = 47
• 참고문헌 = 51
• ABSTRACT = 53