觀光客의 旅行商品 選擇行動에 關한 硏究

다국어 초록 (Multilingual Abstract)

Nowadays' enterprises are facing an era of consumer-oriented production which will result in a phenomenon of the diversificatin of goods for the increase of the consumer's disposable incomes as well as the increase of their leisure. Accordingly, no exception is expected even in the service-industry field including travel business, which is now facing an era when the consumer's desire should be considered in a way of subdivision. In response to that, the fundamental issue of travel business becomes the development of tourist-oriented package tours which will satisfy the tourist's desire so that it should meet the diversification of the tourist's demand and their traveling level.
With that point of view, the present study intended to grasp some influencing factors to the tourist's choice of a package tour based on their choice behavior in the light of consumer behavior, and then base on that, to search for any good plan for the development of outbound package tours.
For the data utlized in the present study, some questionnaires were majorly relied on as well as the inspection through interview which were much helpful. The contents of the questionnaires included 29 questioning items in consideration of demographic characteristics, and socio-cultural and individual mental factors.
Findings through Hypothesis-testing are as follows :
In the testing of the difference with regard to the purpose of tourism according to demographic and socio-economic characterstics in Null Hypothesis I, age, composition of a family unit, and job effected a significant difference.
In the testing of the difference with regard to the price of package tour according to demographic and socio-economic characteristics in Null Hypothesis II, age, average monthly incomes, composition of a family unit, and job effected a significant difference.
In the testing of the difference with regard to the period of package tour according to demographic and socio-economic characteristics in Null Hypothesis III, sex, average monthly incomes, eduational level, composition of a family unit, and job effected a significant difference.
In the testing of the difference with regard to the type of tour according to demographic and socio-economic characteristics in Null Hypothesis IV, age and composition of a family unit effected a significant difference.
In the testing of the difference with regard to the purpose of tourism according to the influencing factors to individual mentality in Null Hypothesis V, the motive of tour, disposition of preference of destination, learing from tour experiecne effected a significant difference.
In the testing of the difference with regard to the price of package tour according to the influencing factors to individual mentality in Null Hypothesis VI, the motive of tour and recognitions according to the influence of tour on social life effected a significant difference.
In the testing of the difference with regard to the period of package tour according to the influencing factors to individual mentality in Null Hypothesis VII, recognitions according to the influence of tour on social life effected a significant difference.
In the testing of the difference with regard to the type of tour according to the influencing factors to individual mentality in Null Hypothesis VIII, the subject of tour effected a significant difference.
In the testing of the difference with regard to the purpose of tourism according to socio-culturally influencing factors in Null Hypothesis IX, no varible effected a significant difference.
In the testing of the difference with regard to the price of package tour according to socio-culturally influencing factors in Null Hypothesis X, tour experience and the method to supply tour expenses effected a significant difference.
In the testing of the difference with regard to the period of package tour according to socio-culturally influencing influencing factors in Null Hypothesis XI, the weekday of tour, tour experience, the partner of tour effected a significant difference.
In the testing of the difference with regard to the type of tour according to socio-culturally influencing factors in Null, Hypothesis XII, the partner of tour effected a significant difference.
For the plans of the development of package tours according to the tourist's choice behavior of outbound package tours, based on the influencing factors appeared in the result of analysis, the following are suggested ; first, a plan of the development of outbound package tours according to the diversification of the form of the demand of tourism, second, a plan of the development of outbound package tours based on the users package tours reflected by the characteristics of age, sex, and composition of a family unit, and third, a plan of the differentiation of the price of outbound package tours through both development of high-priced outbound package tours and low-priced outbound package tour, etc..
However, the present study has some limitations as follows:
First, since the review of the data from the questionnaires was done only with tourists in a spring season from April 1 to April 15, no consideration of the characteristics according to all seasons.
Second, in the stage of positive analysis in Chapter 4, for the limitaion of the subjects of inspection, only the tourists who had chosen the outbound package tours of a specific travel agency were reviewed.
Third, in the stage of positive analysis in Chapter 4, as for the limitaion of the choice of variables, only limited variables were viewed even though there will be many variables that influence significantly the tourist's choice of a package tour.
Therefore, in the light of the limitation of the present study for short-sighted variables, it is suggested that in the further studies on the subject of the present study, more situational variables which are considered to influence significantly should be reviewed.

목차 (Table of Contents)

• 目次
• 第1章 序論 = 1
• 第1節 硏究의 目的 = 1
• 1. 問題의 提起 = 1
• 2. 硏究의 目的 = 2
• 第2節 硏究의 方法 = 3
• 第3節 硏究의 範圍 = 4
• 第2章 觀光客의 旅行商品 選擇行動에 關한 理論的 考察 = 6
• 第1節 旅行商品의 理論的 基礎 = 6
• 1. 旅行商品의 槪念 = 6
• 2. 旅行商品의 特性 = 8
• 3. 旅行商品의 構成要素 = 9
• 第2節 觀光客 行動과 市場細分化 = 11
• 1. 觀光의 基本構造와 觀光客 行動의 槪念 = 11
• 2. 觀光動機와 觀光客의 類型 = 15
• 3. 觀光客 行動에 基礎한 市場細分化 = 23
• 第3節 觀光客 行動 모델과 意思決定過程 = 24
• 1. 觀光客 行動에 關한 接近 모델 = 24
• 2. 觀光客의 意思決定過程 = 33
• 第4節 觀光客 行動의 影響要因 = 35
• 1. 社會文化的 影響要因 = 36
• 2. 個人心理的 影響要因 = 38
• 第3章 觀光客의 旅行商品 選擇行動 現況 = 43
• 第1節 內國人의 海外旅行 性向 = 43
• 1. 海外旅行의 經驗 性向 = 43
• 2. 海外旅行의 計劃 性向 = 45
• 第2節 海外旅行商品의 選擇行動 現況 = 48
• 1. 海外旅行商品의 現況 = 48
• 2. 海外旅行商品의 選擇行動 現況 = 52
• 第4章 觀光客의 旅行商品 選擇行動에 關한 實證分析 = 53
• 第1節 調査槪要 = 53
• 1. 調査設計와 方法 = 53
• 2. 調査對象者의 特性 = 55
• 3. 假說의 設定 = 57
• 第2節 實證分析 = 58
• 1. 人口統計的-社會經濟的 特性에 따른 差異 檢證 = 58
• 2. 個人心理的 要因에 따른 差異 檢證 = 75
• 3. 社會文化的 要因에 따른 差異 檢證 = 92
• 第3節 分析結果의 要約 = 106
• 1. 人口統計的-社會經濟的 特性에 따른 分析結果 = 106
• 2. 個人心理的 要因에 따른 分析結果 = 108
• 3. 社會文化的 要因에 따른 分析結果 = 109
• 第5章 觀光客의 旅行商品 選擇行動에 따른 開發方案 = 111
• 第1節 觀光需要形態의 多樣化에 따른 旅行商品 開發方案 = 111
• 1. 多樣한 旅行코스의 商品 開發 = 111
• 2. 特別旅行商品의 開發 = 112
• 3. 目的志向의 旅行商品 開發 = 112
• 第2節 利用對象別 旅行商品 開發方案 = 113
• 1. 年齡別 旅行商品 開發 = 113
• 2. 性別 旅行商品 開發 = 114
• 3. 家族構成 特性에 따른 旅行商品 開發 = 114
• 第3節 旅行商品의 價格差別化 方案 = 115
• 1. 高價의 旅行商品 開發 = 115
• 2. 低價의 旅行商品 開發 = 116
• 第6章 結論 = 117
• <參考文獻> = 120
• = 126
• <附錄 : 說問紙> = 130