釜山地域 便宜店 立地選定에 관한 硏究 = (A) Study on the Location of Convenience Store in Pusan

다국어 초록 (Multilingual Abstract)

With increased income, consumer behavior has been changed and also consumers want has been increased.
This change in the market has fit the style of convenience store business.
The purpose of this study is to investigate the way of selecting location for a CVS.
The sequence of the location selection influences company's performance for a long time, the selection problem is the most important decision to the distribution business.
Especially, in the case of commercial stores, we should include the analysis on the hinterland in the location selection process.
The analysis on the good will should be needed to examine in overall survey for the new store as well as the characteristic of regional residents. Also, the analysis on the hinterland is very important background of the business success.
As this study carrys out, the useful data for the decision making in retail business have been detected.
My reseach has found that numbers of CVSs have already closed their business due to wrong location.
Finally, the reseach suggests that CVSs have to define the optimal criterion in terms of size and items, as follows :
The size of 25-30Pyung, and the number of items in between 2,500-3,000 are most desirable. Intersections in which a general hospital, huge building are located will be the best location for CVS.
Conclusively, the CVS's ownership should be centered to each individuals who are willing to run the business rather than haying direct managerial controls and ownerships over the CVS fly franchiser.

목차 (Table of Contents)

• 目次 = ⅰ
• Ⅰ. 序論 = 1
• 1. 硏究의 目的 = 1
• 2. 硏究의 範圍와 方法 = 3
• Ⅱ. 便宜店의 特性 및 經營現況 = 5
• 1. 便宜店 의 槪觀 = 5
• 가. 便宜店의 出現과 歷史 = 5
• 나. 便宜店의 定義 = 7
• 다. 便宜店의 性格 = 16
• 2. 業體別 便宜店의 經營現況 = 18
• 가. 便宜店 開設現況 = 22
• 나. 業體別 地域的 特徵 = 24
• 다. 便宜店 投資費用과 加盟條件 = 25
• 라. 業體別 便宜店의 運營動向 = 30
• Ⅲ. 商圈分析 및 立地選定에 관한 理論的 考察 = 36
• 1. 商圈分析의 技法 = 36
• 가. 小賣商圈의 定義 = 36
• 나. 小賣商圈分析의 重要性과 商圈調査의 要素 = 38
• 다. 商圈의 設定 및 分析 = 39
• 2. 小賣店 立地選定의 模型 = 42
• 가. 小賣店의 立地選定 = 42
• 나. 便宜店의 立地條件 = 52
• Ⅳ. 便宜店의 立地選定 事例 및 展開方案 = 69
• 1. 事例選定 理由 = 69
• 2. 便宜店 立地選定 事例 = 71
• 가. 流通 東上店의 事例 = 71
• 나. S流通 大淵店의 事例 = 83
• 3. 便宜店 商圈分析 및 立地選定上의 問題點 = 95
• 가. 商圈分析上의 問題點 = 95
• 나. 立地選定上의 問題點 = 96
• 4. 展開方案 = 98
• Ⅴ. 結論 = 99
• 參考文獻 = 102
• SUMMARY = 105