멀티미디어 PC의 대중매체 기능대안성에 관한 연구 = (A) study on the mass media's functional alternative of multimedia PC

다국어 초록 (Multilingual Abstract)

This paper has started describing what functional alternative of the existing mass media the multimedia PC has and has been studied on the basis of the hypothesis concerned on the territory of functional alternative of utilization and satisfaction focusing on how the acceptance and inclination on the process of determination of reformation advents.
The utilization and satisfaction of mass media starts from the hypothesis that the acceptance of mass media is one of the positive activities in order to satisfy some desires in any possible cases.
ROSENGREN and WINDAHL have defined decisive conditions for media behavior as follows;
a) Private motivation and ability to get satisfaction of desire.
b) The environmental requirements for the ways of diversity which can be object for satisfaction of desire.
Through focusing these theoretical opinion, I found out following results of my study.
1) It can be selectively accepted as a functional alternative media when the content of media is diverse and enough.
2) With multi-media channel, communication will be diverse and accordingly the information pursuing behavior restricted in special channel will be added.
3) The group as an adopter for multi-media PC have positive characteristic and have been evaluated they had higher educational background than normal educational level and were higher living level than middle class.
4) Even though new media can display same function as conventional media, furthermore it is convenient and useful, the utmost change never have been happened.
5) The more diverse functional alternative media among several media have came down the dependence for special media.
6) There were a little differences between recognition level which adopter was excellent and applied variant which was unclear adoption.
Above mentioned results have came from this study and as a result of comparing conventional media with functional alternative property, the functional alternative have been affirmed on the aspect of not only functional property but also usability and using time.
The limitation of this study is composed of lack of regular supporting information and exact model representing minds of social members.
Forthcoming study should be proceeded by qualitative and quantitative way.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 배경 및 목적 = 5
• 제2장 이론적 배경 = 9
• 제1절 멀티미디어 PC의 개관 = 9
• 1. 멀티미디어PC의 정의와 발달 = 9
• 2. 멀티미디어PC의 구조와 기능 = 16
• 제2절 뉴미디어의 제이론 = 22
• 1. 뉴미디어와 수용자 = 22
• 2. 매체이용과 충족 = 27
• 3. 매체의 개혁과 확산 = 29
• 제3절 기능대안론의 이론적 분석 = 33
• 1. 기능대안론의 이해 = 33
• 2. 멀티미디어 PC의 기능대안성 = 39
• 3. 매체의 선택과 결정행위 = 46
• 제3장 연구방법 및 절차 = 49
• 제1절 연구문제 = 49
• 1. 개요 = 49
• 2. 연구문제 = 51
• 제2절 표집및 연구절차 = 57
• 1. 표집절차 = 57
• 2. 연구절차 = 58
• 제4장 연구결과 = 60
• 제1절 분석 및 결과 = 60
• 제5장 결론 = 81
• 참고문헌 = 86
• SUMMARY = 89
• 조사설문지 = 92