消費者 情報政策 決定을 위한 考察

다국어 초록 (Multilingual Abstract)

It is hardly an exaggeration to conclude that information is the most important element in the whole range of consumer issues. If there were no information problem, not all consumer problems would go away; they would, however, be significantly reduced. Furthermore, the solutions to the remaining problems would be greatly simplified.
Consumers who have information can look after their own interest. Improved consumer information is actually a form of consumer protection. But, the information, connected with Consumers' purchase activities in Market place, that Sellers do disclose through the seller-dominated Communication channels is assumed to be somewhat biased in their favor. In other words, the information gap between what is actually available to be known and what people need to know about consumer products is attributable that marketer stress what they can do rather than what consumer needs. So, Consumers may act against their own interests by insufficient information and people, further, do not establish consumer welfare society, desirable market economy system.
Therefore, to solve this problem and create consumer satisfaction from their efficient decision making, maintain sound market economy system, Government Consumer policy has been needed. Consumer policy may be categorized as protection, education and information. The focus of this paper is there should be a shift from the present protection toward information and education.
Government Activities Influencing the Flow of Information to consumers; (1) Encouraging and requiring business to provide information to consumers; (2) Ensuring that all information provided to Consumers, whether offered voluntarily or not, is accurate and not misleading; (3) producing and disseminating information to consumers on its own.
Government policymakers have typically adopted the view that consumers will seek "objective" information if the Government acts to make it available. However, a number of Studies have shown that consumers engage in very little overt search for information, even for expensive products. This lack of active search is often noted in explaining why Government, either through regulation or direct disbursement of information, has failed in the hoped-for impact on consumer behavior.
Government policy makers should take both these factors into account when they consider providing new information. First, they should not expect consumers to automatically seek and acquired and stored considerable product information. Second, sellers are skillful providers of information using both verbal and nonverbal method of communication. Consequently, government policymakers interested in altering consumer behavior through the provision of information must acknowledge that they are in competition with sellers for the attention of the consumer. These policy makers must either develop an expertise in communication skills or rely on performance standards and let the seller determine the best way to meet these standards.

목차 (Table of Contents)

• 목차
• 第1章 序論 = 1
• 第1節 問題의 提起 및 硏究의 目的 = 1
• 第2節 硏究의 範圍 = 4
• 第2章 消費者情報 一般에 관한 考察 = 5
• 第1節 經濟的 效果 = 5
• 第2節 情報獲得 = 6
• 第3節 情報量 = 7
• 第4節 情報提供 方法 = 11
• 第5節 情報의 平價基準 = 13
• 第6節 情報의 問題點 = 15
• 第3章 政府와 消費者情報政策 = 19
• 第1節 消費者情報에 있어서 政府介入의 必要性 = 19
• 第2節 情報에 있어서의 政府의 役割 = 20
• 第3節 情報政策 = 26
• 第4章 各國의 消費者情報政策의 實態 = 38
• 第1節 主要 先進國의 實態 = 38
• 第2節 우리나라의 現況 = 46
• 第5章 示唆點 및 結論 = 52
• 第1節 情報政策의 改善方向에의 示唆點 = 52
• 第2節 結論 = 54
• 參考文獻 = 57
• 英文抄錄 = 62