As the importance and value of public diplomacy has been recognized and emphasized across the world, this study first endeavors to conduct its comprehensive review and analysis.
One of the key reasons that public diplomacy has been highlighted is at...
As the importance and value of public diplomacy has been recognized and emphasized across the world, this study first endeavors to conduct its comprehensive review and analysis.
One of the key reasons that public diplomacy has been highlighted is attributed to the concept or theory of power that realists have argued. According to them, power refers to the influence that affects others' action. And, it can be largely divided into two types: hard power which mainly employs force to wield influence and, by contrast, soft power which adopts attraction and persuasion for the same purpose. Since soft power was conceptualized and academically popularized, public diplomacy has been widely discussed as well.