스토리텔링을 통한 문화유산관광 콘텐츠 활성화 전략 : 경주 김춘추 사례를 중심으로 = Revitalization strategy of cultural heritage tour contents with storytelling in Gyeongju : focused on the great king, Chun-chu Kim

다국어 초록 (Multilingual Abstract)

Revitalization Strategy of Cultural Heritage Tour Contents with Storytelling in Gyeongju :
- Focused on the Great King, Chun-chu Kim -
Lim, Seon-hee

Department of Tourism
The Graduate School
Gyeongju University

(Supervised by Professor Roh, Chung-chul)


(Abstract)
Nowadays, as the travel industry grows and becomes increasingly more competitive, many countries have undertaken great efforts to maximize limited resources and increase their economies by initiating and developing cultural heritage asset in tourism. Most cultural heritages are considered as what is just preserved and only remained. However, cultural heritages, as it were, software in tourism can be revitalized grafted such 'storytelling' referring the stories which are involved with the cultural heritage, such as legends, folk tales and mythes. This dissertation is a study of producing some strategies on regional revitalization through the development of cultural heritage resources especially in Gyeongju.
The needs and targets of this study are presented in the Chapter 1 and the concept and background of cultural heritage tourism and storytelling are defined in the Chapter 2. Based on this review, overseas and domestic cases are examined along with the analysis of current situations in Chapter 3, Anbowasze castle in France, Mt. Guhwa in China and Kyushoo-monokatari in Japan as the overseas cases and as the domestic cases KimSaggat in Yeongwol, Simcheong in Koksung and Nongae in Jinju. In Chapter 4, the contents of cultural heritages and the current tourism state in Gyeongju are surveyed. The the pivotal point of this study is the chapter 5, which is a creative project in order to revitalize the tourism industry of Gyeongju utilizing valuable cultural heritages. The conclusion and the recommendation are referred to the Chapter 6.
As the introduction of storytelling on cultural heritage centered tourism resources is at an initial stage in Korea, it is not easy to get enough theory and research the case. Yet, tourism industry not only need to introduce more active and practical strategies in various fields for tourists but also need to contribute its role to improve the regional economy.
This study shows that enhancing the storytelling strategy is a way of developing tourism industry through the introduction of cultural heritage element and it apparently needs to be reinforced. It is highly recommended and is of great significance. For further studies, it is required that more efforts to review more successful and failure cases of storytelling which applies cultural-heritage tourism be made to revitalize tourism industry.

목차 (Table of Contents)

• 제 1 장 서 론
• 제 1 절 문제의 제기 1
• 제 2 절 연구의 목적 4
• 제 3 절 연구의 범위와 방법 7
• 제 2 장 문화유산관광과 스토리텔링
• 제 1 절 문화유산관광 10
• 1. 문화유산관광의 개념 10
• 2. 문화유산관광의 현대적 의의와 특성 16
• 제 2 절 스토리텔링 19
• 1. 스토리텔링의 개념 19
• 2. 스토리텔링의 구성요소와 특성 21
• 3. 스토리텔링의 전망과 과제 31
• 제 3 절 문화유산관광 40
• 1. 문화콘텐츠의 개념 40
• 2. 문화유산관광 콘텐츠의 방향 43
• 3. 문화유산관광 콘텐츠와 스토리텔링의 상관성 고찰 48
• 제 3 장 문화유산관광 콘텐츠의 스토리텔링 사례 분석
• 제 1 절 국외 사례 52
• 1. 프랑스의 앙보와즈고성 53
• 2. 중국의 구화산 58
• 3. 일본의 큐슈모노가타리 61
• 제 2 절 국내 사례 64
• 1. 영월의 김삿갓 64
• 2. 곡성의 심청 70
• 3. 진주의 논개 76
• 제 4 장 경주 문화유산관광 콘텐츠의 현황과 과제
• 제 1 절 문화유산관광 콘텐츠의 현황 80 1. 콘텐츠 현황 80
• 2. 관광객 방문 현황 88
• 제 2 절 문화유산관광 콘텐츠의 과제 90
• 1. 소프트웨어적 측면 90
• 2. 하드웨어적 측면 95
• 제 5 장 경주 문화유산관광 콘텐츠의 활성화 전략
• 제 1 절 문화유산관광 콘텐츠의 기획과 제작 98
• 1. 스토리텔링을 통한 문화유산관광 콘텐츠 기획 98
• 2. 스토리텔링을 통한 문화유산관광 콘텐츠 제작 101
• 3. 스토리텔링을 통한 문화유산관광 콘텐츠 공유 102
• 제 2 절『김춘추』스토리텔링을 통한 문화콘텐츠 활성화전략--104
• 1. 김춘추 스토리텔링의 전개 104
• 2. 김춘추 스토리텔링의 개발 107
• 3. 김춘추 스토리텔링의 체험 117
• 4. 김춘추 스토리텔링의 활성화 전략 119
• 제 6 장 결 론
• 제 1 절 연구의 요약 및 시사점 122
• 제 2 절 연구의 한계점과 향후 과제 124
• 참 고 문 헌 127
• ABSTRACT 134