The concept of internal marketing of hotels toward their employees has recently been recognized as a vital element in terms of sustainable development in hotel industry Therefore, the purpose of this study is to explore the relationship of internal ma...
The concept of internal marketing of hotels toward their employees has recently been recognized as a vital element in terms of sustainable development in hotel industry Therefore, the purpose of this study is to explore the relationship of internal marketing and job satisfaction, and organizational commitment, and customer orientation with the case of several deluxe hotels in Daejeon.
The questionnaire was composed of 37 questions in 7 realms. To ensure content validity, measurement items in this study were mainly adapted from a number of past studies. Liker scales (ranging from 1 to 5), with anchors ranging from "strongly disagree" to "strongly agree" were used for all measurement items.