소상공인 창업교육 서비스품질이 학습자만족 및 학습성과, 창업의지에 미치는 영향에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze the causative relationship of the small business start-up education service quality with the 'satisfaction of learners', 'learning outcomes', and 'willingness to start a business(start-up intension)'. This study was conducted to provide a basis for satisfying the desire of small business start-up entrepreneurs for high quality startup education service and seek the suggestions in terms of selection and concentration of the business start-up education program.
For this study, the trainees attending the small business start-up education program, who were the subjects of this study, constituted the samples, and the sampling was conducted with the prior 'request of cooperation' which was made to the small business start-up education institutes. In addition, the self-administered questionnaire survey was used along with the online survey using Google Drive. 400 questionnaires were distributed for about 30 days from April 20, 2013 to May 20, 2013, and 380 questionnaires(95.0%) were collected. Among the questionnaires collected, 350 questionnaires(87.5%) were used for final analysis. For the empirical analysis, the collected data were analyzed by using the SPSS for Windows Version 12.0 Program to conduct the frequency analysis, reliability analysis, factor analysis, correlation analysis, and regression analysis.
The results of this study based on the outcomes derived from the empirical analysis can be summarized as follows:
First, the quality of small business start-up education service was found to have significant effect on the relationship with the satisfaction of the learners.
Second, quality of small business start-up education service was found to have significant effect on the learning outcomes.
Third, it was found that the satisfaction of the learners had a significant effect on the learning outcomes.
Fourth, it was found that the satisfaction of the learners had an effect on the willingness to start a business(start-up intension).
Finally, the learning outcomes were found to have an effect on the willingness to start a business(start-up intension).
From the comprehensive perspective of those findings, it can be found that the quality of small business start-up education service has reinforced the willingness to start a business(start-up intension) through the satisfaction of learners and learning outcomes. In particular, the small business start-up education institutes are providing direct training services to the learners, and the satisfaction and learning outcomes among the learners who perceive such small business start-up education service are playing an important role as they have a direct influence on the willingness to start a business(start-up intension). Thus, it is suggested that the measures need to be explored which can help enhance the quality of start-up education service while ensuring a systematic management of business start-up education from a strategic dimension that can help improve the quality of life of each learner.

목차 (Table of Contents)

• 목 차
• I. 서론 1
• 제 1 절 연구배경 1
• 제 2 절 문제제기 3
• 제 3 절 연구목적 4
• 제 4 절 연구의 중요성 5
• 제 5 절 연구의 구성 6
• 1. 연구방법 및 범위 6
• 2. 연구의 구성 7
• II. 이론적 배경 9
• 제 1 절 소상공인 9
• 1. 소상공인의 개념과 구성요인 9
• 2. 소상공인에 관한 선행연구 13
• 제 2 절 창업교육 15
• 1. 창업교육의 개념과 구성요인 15
• 2. 창업교육에 관한 선행연구 19
• 제 3 절 서비스품질 22
• 1. 서비스품질의 개념과 구성요인 22
• 2. 서비스품질에 관한 선행연구 27
• 제 4 절 학습자만족 29
• 1. 학습자만족의 개념과 구성요인 29
• 2. 학습자만족에 관한 선행연구 35
• 제 5 절 학습성과 37
• 1. 학습성과의 개념과 구성요인 37
• 2. 학습성과에 관한 선행연구 41
• 제 6 절 창업의지 45
• 1. 창업의지의 개념과 구성요인 45
• 2. 창업의지에 관한 선행연구 49
• III. 연구방법 52
• 제 1 절 연구모형 52
• 제 2 절 가설설정 53
• 1. 소상공인 창업교육 서비스품질과 학습자만족, 학습성과 간의 관계 53
• 2. 학습자만족과 학습성과, 창업의지 간의 관계 54
• 3. 학습성과와 창업의지 간의 관계 55
• 제 3 절 설문지 구성 56
• 제 4 절 표본의 구성 59
• 제 5 절 분석방법 60
• IV. 실증분석 61
• 제 1 절 표본의 특성 61
• 제 2 절 신뢰성과 타당성 분석결과 65
• 제 3 절 가설검증 결과 70
• 1. 소상공인 창업교육 서비스품질이 학습자만족에 미치는 영향 70
• 2. 소상공인 창업교육 서비스품질이 학습성과에 미치는 영향 71
• 3. 학습자만족이 학습성과에 미치는 영향 71
• 4. 학습자만족이 창업의지에 미치는 영향 72
• 5. 학습성과가 창업의지에 미치는 영향 73
• V. 결론 74
• 제 1 절 연구의 요약 및 결론 74
• 1. 연구의 요약 74
• 2. 연구의 결론 77
• 제 2 절 연구의 시사점 및 제언 80
• 1. 연구의 시사점 80
• 2. 연구의 한계점 및 제언 82
• 참고문헌 83
• ABSTRACT 95
• 설문지 97