The objective of this study is to examine the relationship between motivational factors, satisfaction with education, and career choices for modeling students in colleges and universities. The participants included 180 male and 170 female model major...
The objective of this study is to examine the relationship between motivational factors, satisfaction with education, and career choices for modeling students in colleges and universities. The participants included 180 male and 170 female model majors from colleges and universities throughout Korea. In this study, data was collected from September 10 through September 21, 2012. In total, 350 questionnaires were sent out and 320 completed surveys were returned. Of these, 22 surveys were unusable, resulting in a total of 298 usable responses. To assess the hypotheses empirically, SPSS 15.0 statistical analysis was used.
The measures used were contribution to society, academic expertise, personal characteristics, experience range, stability, altruism and level of professionalism. In addition, frequency analysis, cross tabulation, factors analysis, -test, T-test, and regression analysis were conducted. The findings of the research questions are summarized as follows:
First, the motivation for selecting the major showed significant differences depending on the general characteristics of college students. In terms of gender, the motive for contributing to society was high among males, and the motive for experience was high among females. In relation to academic level, two-year college students had a statistically significant higher level of motivation for contribution to society and for academic expertise than four-year college students.
Second, satisfaction with major differed significantly based on the general characteristics of college students majoring in modeling. Male students were more satisfied than females on all factors related to major satisfaction. In comparisons based on academic level, two-year college students had higher satisfaction than four-year college students.
Third, career selection for college model majors differed significantly depending on the characteristics of the census of population. It was revealed that male students showed higher job interest than female students. According to academic level, two-year college students had more interest in shopping-mall modeling, home-shopping modeling, narrator modeling and racing-car modeling. Male students showed more interest in broadcasting and entertainment fields. Based on academic level, two-year college students had more interest in television, musicals, theater, movies and comedy. Male students showed significant interest in event planning in performance and planning fields. In the advertising field, male students also showed more interest in CF production planning. In the education fields, males had more interest in acting education and females had more interest in Yoga and Pilates education. Comparing academic levels, two-year college students had higher than average scores in Fitness and Dance. For the rest, males were more interested in pursuing advanced degrees and becoming managers in department stores. There were also higher than average scores for four-year university students going to graduate school. Two-year college students were more interested in becoming make-up artists, fashion coordinators, and managers in department stores.
Fourth, the most influential selection motives were satisfaction of major, contribution to society, academic expertise, and experience. In particular, the a desire to contribute to society had the highest influence. Also, the desire to contribute to society and the desire for academic expertise both had significant effects on stability. However, the desire for academic expertise had greater influence.
Key Words : Job Mismatching, Model, Career Awareness, Selective Motives for Specialization, Satisfaction with Major, Career Selection