Today's world is growing national capability with Soft power. Soft power means exercising one's influence based on information science or cultural and art, etc. That is, as a country's representative 'civilizing influence', its influence is much great...
Today's world is growing national capability with Soft power. Soft power means exercising one's influence based on information science or cultural and art, etc. That is, as a country's representative 'civilizing influence', its influence is much greater than Hard power which presents the compulsory power. Therefore, improving and developing a country's representative 'civilizing influence' will increase the economic standard along with today's rapidly growing world.
Korean government, as a policy to enhance Korea’s position and quality and thus increase value of national brand, it is extensively implementing a policy for the establishment of more Korean education institute called 'Sejong School.' Sejong School is a Korea's representative Korean education institute. Currently, Ministry of Culture, Sports, and Tourism, Ministry of Educational Science and Technology, Ministry of Foreign Affairs and Trade, Ministry of Employment and Labor, Ministry of Gender Equality and Family, and other ministries are running this educational institute under the same goal, 'diffusion of Korean language and culture.' Therefore, they are facing with various problems including taking an initiative in education operation, budget unification, etc.
To solve above problems and improve national brand value, the government is trying to integrate names of entire Korean education institutes to 'Sejong School.' Already many countries have established professional organizations for the diffusion of its language and culture and consequently improve national brand. Examples of such are Confucius school of China, British Counsel of United Kingdom, Alliance Francaise of France, and Goethe Institute of Germany. Among them, the purpose and aim of Confucius school of China is same with Sejong School. Therefore, it had become an object of my attention.
In conclusion, this research provides comparative analyzes on the operation and management system of China's Confucius institute from overall aspects and thus, providing practical information for the unitary and effective operation of domestic and international Korean education system for Korean government. This also offers the proper awareness and energy for the improvement of Soft power with language as a medium. What is more, this research suggests projects to be carry forward to grow 'Sejong School' as a national brand. I hope this research be of help to the future research on Sejong School and furthermore, Sejong School becomes widely distributed as a representative Korean education institute to the people in the world.