자기결정성이론과 계획행동이론의 적용을 통한 지속가능한 관광에 관한 연구 : 생태관광의도를 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this study is beyond research of the simple satisfaction and program through the application of a systematic theory of eco-tourism academic research to improve the quality.
Occurs through overexploitation of nature that undermine are bringing the tourists to enjoy themselves in the future as a result of shrinking space.
Accordingly reported for ecotourism of the type of self-regulating impact on the eco-tourism on attitudes, subjective norms, perceived behavioral control, in addition, these attitudes, subjective norms, and perceived behavioral control in the act of eco-tourism was to investigate what impact.
The results of this study are as follows.
First, the type of self-regulating, non-motivation, external regulation, introjected regulation, identified regulation, and the impact of the internal control and the attitude and relationship had a significant influence on all the rest of the unmotivated, introjected regulation, identified regulation, and internal regulation, except for the external regulation.
However, the negative(-) impact of non-synchronous relationship, and introjected regulation, identified regulation, and internal regulation, had positive(+) effects.
In other words, if there is no motivation for ecotourism was negatively impacting on the formation of attitudes toward ecotourism, also holds the right consciousness of internal motivation, looked to positive impact on the attitude.
Therefore, the formation of the correct motivation for ecotourism seems to have the right attitude.
Second, relationship between the type of self-regulating, non-motivation, external regulation, introjected regulation, identified regulation, internal regulation and the explanatory variables of the theory of planned behavior, the influence of subjective norms. Non motivation, external regulation, the introjected regulation did not have a significant influence, identified regulation, internal regulation affect the positive (+) to note that subjective norms were related.
Subjective norms on eco-tourism, for eco-tourism more internalizing motivation was to give help in the formation of the formation of a positive norm.
Third, relationship between the type of self-regulating, non-motivation, external regulation, introjected regulation, identified regulation, internal regulation and perceived behavioral description of the theory of planned behavior variables of influence and control in the relationship. Non motivation, external regulation, introjected regulation did not have a significant influence, and identified regulation, internal regulation perceived behavioral control significantly positive (+) influence exerted.
As subjective norms, and the influence of relationships and reminds us eco-conscious tourist motivation have a positive impact Perceived behavioral control was shown.
Fourth, the explanatory variables of the theory of planned behavior, attitudes, subjective norms, and perceived behavioral control on the eco-tourism attitude that affects whether the analysis results of attitude, subjective norm, and perceived behavioral control for ecotourism behavioral intentions was affecting the positive (+).
This eco-tourism can be applied to the theory of planned behavior verification been suggested.
Fifth, internal regulation of the type of self-regulating was also a positive influence on the behavior of ecotourism.
Generally did not have access to eco-tourism in the theory through the introduction of a more systematic help for understanding the behavior of the eco-tourists.
Experience and conservation of nature is increasingly gaining popularity, understanding of the eco-tourists are becoming increasingly important.
Through a variety of behavioral theory and apply the theory of the social sciences in the future than in-depth academic research through eco-tourism, eco-tourism and improve the quality of quantitative improvement can be expected.
Applying the unfamiliar field of eco-tourism, however, has some limitations due.
Due to the generality of the term ecotourism for respondent is thought to occur when there is a lack of awareness about ecotourism.
Excluded factors that directly describe the behavior can be pointed to the limitations of this study. Future research is considered necessary in the formulation of a variety of research models and theories, and apply a variety of variables.
The purpose of this study is to conduct a systematic scientific approach than the approach through theoretical attempts have been made that were not in the field of eco-tourism has some limitations, but is more advanced eco-tourism can be an opportunity to approach one step further to be considered.

목차 (Table of Contents)

• 제 1 장 서 론 01
• 제 1 절 연구의 배경 및 문제제기 01
• 제 2 절 연구의 목적 03
• 제 3 절 연구의 구성 04
• 제 4 절 용어의 정리 07
• 제 2 장 문헌연구 09
• 제 1 절 생태관광 09
• 1. 생태관광 09
• 2. 생태관광 관련 선행연구 12
• 제 2 절 자기결정성 이론 15
• 1. 자기결정성이론 15
• 2. 자기결정성이론 관련 선행연구 19
• 제 3 절 계획된 행동이론 25
• 1. 계획된 행동이론 25
• 2. 계획된 행동이론 선행연구 27
• 3. 자기결정성이론과 계획된 행동이론 통합연구 39
• 제 3 장 연구방법 42
• 제 1 절 표본의 설계 및 자료수집 42
• 제 2 절 변수의 정의 및 설문 구성 44
• 제 3 절 연구모형 51
• 제 4 절 연구가설 52
• 제 5 절 분석방법 54
• 제 4 장 실증분석 56
• 제 1 절 표본의 인구통계적 특성 및 일반적 특성 56
• 제 2 절 구성개념의 단일차원성 검증 59
• 제 3 절 연구가설의 검증 75
• 제 5 장 결론 87
• 제 1 절 연구의 요약 87
• 제 2 절 연구의 시사점 및 한계점 92
• 참고문헌 97
• 설문지 114
• ABSTRACT 119