모바일 여행콘텐츠 정보품질이 지각된 유용성과 행동의도에 미치는 영향 = (The) influence of the information quality of mobile travel contents on the perceived usefulness and behavioral intention

다국어 초록 (Multilingual Abstract)

The rapid growth of the mobile market with the development of information and communication technology utilizing mobile technology in real life, accessibility and services is growing very quickly. The Bluetooth(bluetooth), WLAN(Wi-Fi), UWB(ultra wide band) wireless network technology, as applied to the mobile use of their mobile has the ability to maximize. Recent era of mobile convergence to the rapid changes in the transition of the telecommunications industry had an opportunity, on mobile devices, cameras, games, multimedia features, add, and utilizing the Internet to emerge as a new concept of mobile convergence services are being intensified. Thus the convergence of mobile usability and mobile digital devices are common elements between the nature of the instrument can be used in conjunction with the economic aspect of the ease of use has increased and has several advantages. Only provides the functionality of mobile communications, or to provide additional network services roles as communications, networks and content that can converge to create new value as a fully digital tools and can see that. Current travel information services utilizing mobile is growing rapidly, and users with their own appropriate travel information can be provided anywhere, anytime is create an environment. Korea's leading mobile travel content, launched this year, the Korea Tourism Organization is a free travel content. Wealth of high quality pictures with travel information, watch videos of all travel in the country to help you "hand in the travel guide" to apply the concept to download the current release in nine months reached 1.5 million on the App Store, Travel Category hold steady in the rankings for the top and have been using a lot of people. Travel information from mobile users who want a growing and increasingly, the future in the travel industry to develop the content of these their own travel and the need to operate in is right here. As with the current popularity of old computers and mobile products, the brand's performance over time, meaning that separation is reduced, and eventually give you the kind of content can be a source of competitiveness is bound to. But daily life throughout the share of mobile content has grown, despite the tourism area of research can still be minimal. An important feature of the tourism product should be consumed in a timely manner, and can not store that does not sell within the specified time period is not only missing out on profits, the supplier is a high risk and embraces. In this process, the availability for travel products, pricing and special discounts and booking conditions and the following information, if known in advance providers, brokers and consumers will easily be able to benefit. As such, the importance of tourism in emerging information and quality of information will soon have information that can be called life. In this study, information on mobile travel content, learn about the quality factor, formed under the influence of these external variables, perceived usefulness to the user's attitude, behavior also affects is about what you want investigated. Through this study, the results of the analysis of the following implications may be present. First, the mobile travel content, quality factors and their use of information users' perceptions and attitudes and behavior of the proposed research on. Davis (1989) was presented by applying the technology acceptance model(TAM), user acceptance of mobile travel content, attitude surveys were used, the current technology acceptance model(TAM) apply to websites that are most often consists of research, mobile travel content to external variables the study is made using very little I can see the implications of this study is greater. Second, the smart-phone and SNS (Social Network Service) with the proliferation of fast-changing mobile environment, taking into account information that could be called the life of the content quality and users' perceived usefulness were analyzed. Mobile travel content, usefulness and impact of information quality and perceived ability to search capability, comprehensibility, architecture, completeness. Third, using the user's perceived usefulness and attitude analysis for both the two factors affect the attitudes of users, but use the convenience that affect usability more than the demographics. The results of this analysis and the SNS, such as the proliferation of smart phones based on a variety of mobile travel content is provided by the user in a situation where they get to travel much more than provide information about the content available in a convenient travel preferences suggest that can see that. Fourth, the mobile travel content and users' attitudes about the quality of information were analyzed. As a result, excluding the comprehensibility the following five factors represents a positive attitude about, of which architecture using highly affecting the attitude that most can be seen. As a means of obtaining information because there are a lot of experience with most websites, a new mobile users in the system they want, travel information by category to easily find appropriately structured may want to suggest that. Finally, the present study with the theoretical and practical significance, despite the limitations of the study has a few, to overcome these limitations need to be more intensified in the direction of future research is to propose. In selecting the sample did not overcome regional limits the quality of information points and mobile travel content, as well as take advantage of the many variables associated with it did not. In addition to a variety of content for the quality of the information in a somewhat ambiguous measure, and to provide travel information content present in the industry, so there is no need to apply more granular expanded.

목차 (Table of Contents)

• 제1장 서론
• 제1절 문제제기 및 연구목적
• 1. 문제제기
• 2. 연구목적
• 제2절 연구의 범위 및 방법
• 1. 연구의 범위
• 2. 연구방법
• 제2장 연구의 이론적 고찰
• 제1절 모바일 콘텐츠
• 1. 모바일 콘텐츠의 개념 및 분류
• 2. 모바일 콘텐츠에 관한 선행연구
• 제2절 모바일 여행콘텐츠
• 1. 모바일 여행콘텐츠의 개념
• 2. 모바일 여행콘텐츠의 구성
• 제3절 정보기술수용모델
• 1. 정보기술수용모델의 개념
• 2. 정보기술수용모델의 속성
• 제4절 정보품질 이론
• 1. 정보품질의 개념
• 2. 정보품질의 측정
• 제5절 잠재변수의 관계
• 1. 모바일 여행콘텐츠 정보품질과 지각된 유용성의 관계
• 2. 지각된 유용성과 이용태도와의 관계 ·
• 3. 모바일 여행콘텐츠 정보품질과 이용태도 및 행동의도와의 관계
• 제3장 실증분석의 설계
• 제1절 연구모형 및 가설설정
• 1. 연구모형 설정
• 2. 변수의 조작적 정의
• 3. 연구가설 설정
• 제2절 조사설계
• 1. 조사 및 분석방법
• 2. 설문지 내용 및 구성
• 제4장 실증분석 결과
• 제1절 기초자료분석
• 1. 인구통계학적특성
• 2. 모바일 여행콘텐츠 이용현황
• 3. 신뢰도 검증
• 4. 타당성 검증
• 제2절 실증분석
• 1. 연구모형 검증
• 2. 연구가설 검증
• 제3절 종합토의
• 1. 분석결과의 요약
• 2. 분석결과의 시사점
• 제5장 결론
• 참고문헌
• 설문지
• ABSTRACT