라이프스타일 유형에 따른 여가만족 차이와 자아실현 간의 관계 연구 = A Study on Relationship between Difference in Leisure Satisfaction and Self Realization According to Type of Life Style

다국어 초록 (Multilingual Abstract)

Recently leisure market is continuously growing by increased leisure frequency according to increase of population who can enjoy leisure and increased leisure time. Accordingly, this study investigated relationship with leisure satisfaction and self realization which can make judge quality of life etc. based on more correct and systematic examination about desire for recent leisure activity population. Based on the results, this study tried to suggest customized leisure marketing strategy according to life style.
To do this, the author carried out both literature study and empirical study. Empirical study was made with questionnaire sheet for leisure activity population in Daejeon area. The collected data were analyzed by SPSS program.
The study results are as follows.
First, as a result of analyzing life style factor, six factors were drawn - type of pursuing outer appearance, type of living based on plan, type of pursuing Western convenience, leader/ leisure-enjoying type, type of stressing health, and type of pursuing sparing. In the analysis of groups, three groups were analyzed - appearance/ health/ leisure-enjoying type, type of pursuing Western convenience, sparing/planned life type. As a result of analyzing factors of leisure satisfaction, these factors were drawn - physiological satisfaction, educational satisfaction, social satisfaction, psychological satisfaction, rest satisfaction, and environmental satisfaction. In variable of self realization, emotional, occupational, and moral self realization were analyzed.
Second, as a result of analyzing differences of leisure satisfaction according to characteristics of leisure activity, the more leisure frequency is, the higher leisure satisfaction is. That is, there were differences in leisure satisfaction between groups according to leisure time - the more leisure time is, the higher leisure satisfaction is. The less leisure time is, the lower leisure satisfaction is.
Third, as a result of analyzing differences of leisure satisfaction according to type of life style, it was identified that leisure satisfaction of group of appearance/ health/ leisure-enjoying type and sparing/planned life type was high.
Fourth, as a result of identifying influences of leisure satisfaction on self realization, for emotional self realization, social satisfaction and rest satisfaction are important variables. For self realization in job, psychological satisfaction and social satisfaction showed major influencing relation. It was analyzed that factor to affect moral self realization was factor of psychological satisfaction.
To improve leisure satisfaction, measures to increase leisure participation frequency and leisure participation time are required.
And shown in the analysis results according to making groups of life style, it was identified that leisure satisfaction of group of appearance/ health/ leisure-enjoying type was high. And it was suggested that measures for improving low leisure satisfaction of group in type of pursuing Western convenience and related strategy are needed.

목차 (Table of Contents)

• 제 1 장 서 론 1
• 제 1 절 문제의 제기 1
• 제 2 절 연구의 목적 3
• 제 3 절 연구의 방법 및 범위 5
• 제 2 장 이론적 배경 7
• 제 1 절 라이프스타일 이론 7
• 1. 라이프스타일의 개념 7
• 2. 라이프스타일의 유형 및 분석방법 10
• 제 2 절 여가만족 15
• 1. 여가개념 15
• 2. 여가활동 유형 18
• 3. 여가만족 측정요인 20
• 제 3 절 자아실현 24
• 1. 자아실현의 개념 24
• 2. 자아실현 측정요인 29
• 제 4 절 선행연구 31
• 1. 라이프스타일과 여가만족에 대한 선행연구 31
• 2. 여가만족이 자아실현에 미치는 영향 관련 선행연구 33
• 제 3 장 연구설계 36
• 제 1 절 연구모형 및 가설 36
• 1. 연구모형 36
• 2. 연구가설 37
• 3. 변수의 조작적 정의 39
• 제 2 절 조사설계 41
• 1. 조사방법 41
• 2. 설문지 구성 42
• 3. 분석방법 45
• 제 4 장 분석결과 46
• 제 1 절 표본특성 및 기술통계 46
• 1. 표본의 특성 46
• 2. 기술통계 49
• 제 2 절 요인분석 및 군집분석 52
• 1. 라이프스타일 요인분석 52
• 2. 여가만족 요인분석 54
• 3. 자아실현 요인분석 56
• 4. 라이프스타일 군집분석 57
• 제 3 절 여가활동 특성에 따른 만족 차이분석 59
• 1. 여가즐기는 시간에 따른 여가만족 차이검증 결과 59
• 2. 여가즐기는 빈도에 따른 여가만족 차이검증 결과 60
• 제 4 절 라이프스타일 유형에 따른 여가만족 차이분석 61
• 제 5 절 여가만족이 자아실현에 미치는 영향 62
• 1. 여가만족과 정서적 자아실현 간의 영향관계 62
• 2. 여가만족이 업무적 자아실현에 미치는 영향 63
• 3. 여가만족과 도덕적 자아실현 간의 영향관계 64
• 제 6 절 가설검증 결과 요약 65
• 제 5 장 결 론 67
• 제 1 절 연구요약 및 시사점 67
• 1. 연구의 요약 67
• 2. 연구의 시사점 68
• 제 2 절 연구의 한계점 70